Archive for the ‘social networking’ Category

Barack Obama Wins Nobel Peace Prize, Twitter Goes Crazy

09 Oct

If you’re wondering why half of the Twitter trends are currently related to US president Barack Obama, news broke recently that he has been awarded a Nobel Peace Prize.

The official site of the Nobel Foundation is dying under the sudden surge of traffic, but the list of the Nobel Peace Prize laureates has already been updated, as you can see in the screenshot below.

This is a somewhat surprising move by the Nobel Committee, since Barack Obama simply hasn’t had enough time as president to do all that he had set out to accomplish. Still, Thorbjorn Jagland, the chairman of the Norwegian Nobel Committee, claims that the prize was awarded based on Obama’s work so far. “We are not awarding the prize for what may happen in the future but for what he has done in the previous year. We would hope this will enhance what he is trying to do,” he said.

Twitter is currently overwhelmed with tweets related to the event, and is at times unresponsive, but it’s still holding on. Dozens of topics related to the award and Obama are currently extremely popular on Tweetmeme. If Twitter manages to go through this eventful day (NASA’s LCROSS project, as well as Miley Cyrus quitting Twitter are also popular topics) without a meltdown, it’ll be quite an accomplishment for the service that’s so often troubled with downtime.


Reviews: Tweetmeme, Twitter

Tags: Nobel, obama, twitter


New Research: Social Network Analysis of

01 Oct

Wikipatterns.comFor the past few months, I’ve been working on a social network analysis of with Laurence Lock Lee of Optimice and James Matheson of CustomWare Asia Pacific.

Laurence approached me earlier this year about studying the relationships between people who are members of the community, and we conducted a survey of users in June. Laurence presented preliminary results at the International Forum on Enterprise 2.0 in Varese, Italy, and now the final report is available.

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Facebook 2.0 Now Available on iTunes [Facebook 2.0]

29 Sep

Hey social networking fans, Facebook 2.0 for the iPhone has been released and is now up for download at the iTunes app store. With the newest version, you can get notifications, friend requests full news feeds, news feed comments, your entire inbox, and photo capabilities. Now you can check up on how all your Finance major friends are doing from on the road. Status Update: Not very well. [iPhone Savior]

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SocialBrowse Opens its Doors to the Public

25 Sep

After three months in private beta, SocialBrowse has formally launched their public beta along with some new features. It appears they made a concerted effort to listen to their beta testers and actually implemented many of the most requested features.

SocialBrowse allows you to share any website with your friends and contacts with the click of a button, which is added to your Firefox or Flock browser. Click the button with the dialogue bubble and you can leave a comment for others to see along with the website you shared. The button with the SocialBrowse logo opens the sidebar panel, which displays the social feed for all of your friends and their online activity in real-time, so there’s no need to refresh your browser anymore.

There’s also a leaderboard that displays the most active and popular members of SocialBrowse when it comes to sharing links. You earn a point every time someone shares a link that you’ve shared with the community, so it’s a Digg-like reward system which encourages members to share high quality content. It also helps members find interesting new information.

SocialBrowse does something interesting when it comes to new members. Instead of starting with an empty friends list like most other social networks, they actually add several of the most active members in the community just to give you a jump start to using the service. Obviously you can delete them in time if it turns out that you don’t like what they share, but it’s a good idea for giving newcomers a taste of what the service has to offer right out of the gate.

One of the new features that becomes obvious right away is the integration with Google, which means new members can now join SocialBrowse with their Gmail account with a simple click. While it’s not as sexy as an OpenID connection, it’s the next best thing.

Profiles are now more revealing and thus useful. Each profile page will show the user’s activity in a single column, with tabs to let you filter by the type of activity (shared link, comment, message, or everything).

The in-page embedded icons are more noticeable and show how many users shared each link in the page. Hovering over the icon expands into a more detailed view of the user(s) who shared the link, and some of their other recent activity.   Also, commenting has been improved to toggle open/close with a single click of the toolbar button. Opening the comment menu shows all existing comments for the current page and lets you submit your own, without ever leaving the site you’re on.

When it comes to sharing links via the toolbar buttons, you can actually save them to different categories such as Technology, Sports, Entertainment, etc. It’s all part of the click n’ save process, so it’s rather quick and painless and should encourage members to tag more often. Also part of this process is the ability to send a link straight to Twitter once you add your login information in the account setup area.

SocialBrowse is unique because unlike other social networks that do their best to keep you on their site, SocialBrowse actually does everything in its powers to push you off their site and into the World Wide Web so you can use their tools to share content with your friends and everyone else.

One could say that SocialBrowse is like a hybrid of GoogleReader + Digg + Twitter. What’s nice about their approach to things is that it doesn’t interfere that much with the way you work and play on the Web. It doesn’t force you to change your normal routine, which is a breath of fresh air. I’ve used countless services that let you share links with friends and no one makes that process easier than SocialBrowse. No more copy and pasting links to email or social networks just to share things with friends or colleagues. You simply click and share and you’re done.

Related Articles at Mashable | All That's New on the Web:

Firefox Plugin socialbrowse Expands Commenting Features (400 Invites)
Web 2.0 Invites for July 1st, 2008
Web 2.0 Invites for July 4th, 2008
Pownce To Launch Public API
coComment’s Google Desktop Widget Makes Comments More Portable
Socially Enabled Legal Documents?
Google Calendar Launches Public Directory

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Posted in social networking, Web 2.0


Buddy Media Gives Social Marketers Front Row Campaign Access With BuddyBrain

10 Sep

Buddy Media has for some time been acting as a multi-faceted guide to businesses in an online setting that increasingly calls for investment in social integration and social marketing. The company has done everything from managing fairly common-seeming advertising campaigns to developing social applications. Today it unveiled a service called BuddyBrain for “app-vertisers” to more closely observe and manage intel emerging from campaigns conducted in the social realm.

BuddyBrain is segmented into four main quadrants: project center, intelligence center, reference tools, and social wire. A dashboard offering a view of information culled from each sector acts as a sort of welcome screen to one’s account. Naturally, active projects are shown with especial prominence on the page. And beneath the surface, data provided by most every component held within the application is elegantly presented. Details have been well attended to.

The company is issuing this command center as a kind of organizational utility. Better to grasp the workings of the social application space, observe media chatter, maintain focus on the ABCs of project development and execution. And also to, in the words of CEO Michael Lazerow, “entice more brands to make the leap into social advertising and to better service our existing clientele” by keeping to an order of accountability and results. Of course, any reasonable intimation of the marketing space will regard such attentions as crucial. The purpose of BuddyBrain is really to wrap several pieces into one streamlined setup.

In addition to its case-by-case, client-by-client analysis, Buddy Media says the utility’s analysis also makes evident some broad, industry-wide findings. The company provides as an example an aggregate reading of its own most popular “app-vertisement” campaigns:

140,000 installs within 30 days of the start of a campaign;

Those users interacting with said applications spend roughly 2 and 1/2 minutes with each, a time span clearly assessed to be far greater than banner ads and television spots;

85% of users returned for more time spent, and over half returned semi-regularly within 30 days of installation.

We spoke yesterday about media and business and its growing role in the social sphere online - and how various specialists are catering services to the branded world to better connect to citizens of the cloud. Buddy Media is no doubt striving to bring more parties to the table and for those parties present to engage at higher levels still. Its resume includes brands such as Anheuser Busch, Fox, HBO, Microsoft, and Facebook, and ad agencies OmnicomGroup, Universal McCann, JWT and WPP. And it seems safe to presume BuddyBrain, having availed users this palette of applications, will only catalyze growth further.

Related Articles at Mashable - All That's New on the Web:

Buddy Media Acquires Five Popular Facebook Apps
Facebook Application “Crushes” Acquired by Buddy Media
Making Facebook Apps Continues to Pay Off for Buddy Media
Buddy University: Attack of the Facebook Clone
30Boxes Launches Flash Buddy Cards
Badongo Offers Buddy Upload Tool for Mac
Sprout Raises $5 Million For Web-Based Flash Creation Tools

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