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5 Ways to Sell Your Expertise Online

29 Nov


This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

As a small business owner or entrepreneur, the lessons you learn are valuable. Not only will those lessons help you succeed in your core business, but that expertise has value for your peers. Sharing your expertise and becoming a thought leader in your industry can help you to attract new customers and develop lucrative, long-term business relationships.

Beyond that, however, your expertise can also be utilized as a separate revenue stream in its own right. In 2008, the folks at software company 37signals announced that they had turned their expertise into revenue streams worth more than three quarters of a million dollars in just a couple of years. Here are five ways that you can follow in their footsteps and leverage your existing expertise too.


1. Newsletters


You may already have an e-mail newsletter, and it’s probably a great tool for customer retention. There’s a lot of value in being able to reach out to customers with news about your products or services, offer discounts and provide value-added content that keeps people interested. But have you considered offering a more premium, paid newsletter? Whatever your business, you likely have expertise that people will be willing to pay for. Restaurants could offer a monthly newsletter with recipes using seasonal foods, for example, or a gym could offer a weekly newsletter with exercises and tips on staying healthy.

TinyLetter and letter.ly are two new services that allow you to quickly and easily create and sell subscription-based e-mail newsletter.


2. Consulting


The lessons and skills you’ve acquired over the course of building a successful business have immense value to your peers. People will pay for that knowledge if you offer it via a consulting service. While many startups are bootstrapped using funds raised by consulting gigs, it’s unlikely that as a busy small business owner you’ll have the time to put hours into consulting. Still, by setting aside a few hours each week or taking on a couple of consulting clients, you can build a healthy secondary revenue stream and potentially be introduced to unique investment opportunities.

One easy way to sell your advice is Ether. Ether is a web app that provides users with a toll-free 888 telephone number that forwards to your existing phone line. You set when the number is available and how much you want to charge, then you just open for business during your “office hours.”


3. E-Books


E-books are old school and they take a little more upfront investment, but they’re potentially very lucrative. 37signals pulled in $350,000 by selling downloads of its first business advice e-book, Getting Real. People could be willing to pay for your expertise, as well. A mechanic, for example, could sell a series of e-books on do-it-yourself auto and motorcycle repair. If you’re a pet groomer, what about an e-mail about caring for dogs? Think about what you know and about how it could be expanded into a 40- or 50-page book.

Once you’ve created your book, you can sell it as a PDF download using a service like DPD or PayLoadz. For a more complete, end-to-end solution, try TradeBit, which offers a marketplace, or Lulu, which can also turn your e-book into a printed book.


4. Webinars


Webinars might be the ultimate way to sell your expertise. By holding a paid webinar, you’re literally charging people to watch you talk about and demonstrate whatever it is that you have to share. Because you’re offering people access directly to you (the expert), webinars are worth the money to your peers. Software like WebEx can allow you to stream presentations, audio and video to up to 3,000 participants. You can take questions from your audience in real-time and the platform offers built-in ecommerce, so you can charge for access.

Also check out solutions from GoToMeeting and Adobe, though you’ll have to handle payment yourself.


5. Online Courses


If live events aren’t your cup of tea and static e-books don’t convey your message clearly enough, another way to sell your expertise is by offering an online course. Using an app like Litmos, Odijoo or WiZiQ, you can create and sell web-based classes that not only share your expertise but teach it step-by-step. You can include multimedia in your courses, additional reading material (maybe you could even include your e-book as required reading), and provide tests so that participants can assess their progress.

Have you ever made money by selling your expertise online?


More Business Resources from Mashable:


- The State of Small Business Online Marketing Budgets [REPORT]
- Why SMS Marketing Still Makes Sense for Small Business
- Are Groupon Stores and Do-It-Yourself Deals Worth the Risk?
- 5 Invaluable Marketing Lessons from an Epic Campaign for… Cream Cheese?
- Social Media Marketing: 5 Lessons From Business Leaders Who Get It

Image courtesy of iStockphoto, mgkaya


Reviews: adobe AIR, iStockphoto

More About: adobe connect, consulting, dpd, ebooks, email newsletters, Ether, expertise, gotomeeting, letter.ly, lulu, newsletters, payloadz, small business, tinyletter, tradebit, Webex, webinars

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18 Sites for Finding Startup Jobs

10 Sep

Though it may seem like many of the job opportunities in the United States have dried up as of late, you can find a wealth of job postings on the Web that may be right up your alley. From programmers to promotions, there are many startup companies looking to hire just the right people for the positions they have open.  These 18 services represent a mixture of well-known mainstream sites and companies that focus on nothing more than listings in the Web 2.0/startup market.

Have you had success using these sites? Tell us more in the comments.

General Job Site Startup Listings

AOL.CareerBuilder.com - The nice thing about the AOL.CareerBuilder.com site is that you have the salary range listed on the summary page as opposed to having to go into each listing.

Jobster.com - While they have a startups section, finding Microsoft intermixed in their thousands of listings makes you think it’s more a general technology area.

Monster.com - One of the longest running online job sites has numerous job listings for startups that you can search by company, date, job title or relevance.

Yahoo Hot Jobs - Yahoo’s job listings includes numerous listings for jobs at startups, most of them seem to be centered on the technical side.

Startup Specific

AsiaWired.com - Looking for startups in Asia?  This may be the solution for you.

CoNotes.com - Focusing on nothing but jobs at startups, CoNotes has been around since 2007.

Dice.com - Browse jobs by city or pull up the category that applies to your skill set.

ejob.com - ejob focuses on staffing needs in and around Silicon Valley.

GoBigNetwork.com - A one-stop-shop for startups to form business plans, find funding and locate employees that can fulfill their needs.

HotStartupJobs.com - Aggregates startup listings from a multitude of sites.  You can read a lengthier write up of HotStartupJobs by our own Paul Glazowski here on Mashable.

Jobs.Mashable.com - Our very own marketplace features categories for listing jobs and looking for them also.

NeoHire.com - Lets you look up jobs by category, add them to your basket as you find ones that interest you and then apply to all of the ones you’ve saved.

nPost.com - Besides offering numerous job listings at startups, they have 225+ interviews with people from some of the companies explaining what they are about and what they are looking for in an employee.

StartupAgents.com - Both startups and potential employees can set up profiles to try to find the perfect match for each other.  The service is completely free to potential employees, but will cost employers to contact potential hires.

StartupJobs.biz - A small jobs board with unique listings that you can search by type of job or occupation.

Startuply.com - Covers various industries related to Web 2.0 and startups, lets you also browse by job type.

StartupZone.com - Allows you to search jobs by occupation, location or even what stage of funding they are in.

VentureLoop.com - Provides internship listings for students at certain schools and has job listings you can search by country or occupation.

Image via CoNotes

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