RSS
 

Posts Tagged ‘whales’

Sperm Whales May Have Names

14 Mar

Subtle variations in sperm-whale calls suggest that individuals announce themselves with discrete personal identifier. To put it another way, they might have names.

The findings are preliminary, based on observations of just three whales, so talk of names is still speculation. But “it’s very suggestive,” said biologist Luke Rendell of Scotland’s University of St. Andrews. “They seem to make that coda in a way that’s individually distinctive.”

Rendell and his collaborators, including biologists Hal Whitehead, Shane Gero and Tyler Schulz, have for years studied the click sequences, or codas, used by sperm whales to communicate across miles of deep ocean. In a study published last June in Marine Mammal Sciences, they described a sound-analysis technique that linked recorded codas to individual members of a whale family living in the Caribbean.

In that study, they focused on a coda made only by Caribbean sperm whales. It appears to signify group membership. In the latest study, published Feb. 10 in Animal Behavior, they analyzed a coda made by sperm whales around the world. Called 5R, it’s composed of five consecutive clicks, and superficially appears to be identical in each whale. Analyzed closely, however, variations in click timing emerge. Each of the researchers’ whales had its own personal 5R riff.

‘This is just the first glimpse of what might be going on.’

The differences were significant. The sonic variations that were used to distinguish between individuals in the earlier study depended on a listener’s physical relationship to the caller: “If you record the animal from the side, you get a different structure than dead ahead or behind,” said Rendell. But these 5R variations held true regardless of listener position.

“In terms of information transfer, the timing of the clicks is much less susceptible” to interference, said Rendell. “There is no doubt in my mind that the animals can tell the difference between the timing of individuals.” Moreover, 5R tends to be made at the beginning of each coda string as if, like old-time telegraph operators clicking out a call sign, they were identifying themselves. Said Rendell, “It may function to let the animals know which individual is vocalizing.”

Audio: From a 2008 study of overlapping codas in pairs of sperm whales. One animal produces 1+1+3, the apparent group-level identifier. Both then produce overlapping 4R codas. After that, the first whale continues with 4R, while the other switches to 1+1+3. Finally, both make 1+1+3. The full meaning of such exchanges remains unclear, but they appear to reinforce social bonding.

Rendell stressed that much more research is needed to be sure of 5R’s function. “We could have just observed a freak occurrence,” he said. Future research will involve more recordings. “This is just the first glimpse of what might be going on.”

That individual whales would have means of identifying themselves does, however, make sense. Dolphins have already been shown to have individual, identifying whistles. Like them, sperm whales are highly social animals who maintain complex relationships over long distances, coordinating hunts and cooperating to raise one another’s calves.

Sperm-whale coda repertoires can contain dozens of different calls, which vary in use among families and regions, as do patterns of behavior. At a neurological level, their brains display many of the features associated in humans with sophisticated cognition. Many researchers think that sperm whales and other cetacean species should be considered “non-human persons,” comparable at least to chimpanzees and other great apes.

Compared to primates, however, studying the behaviors and relationships of whales is extremely difficult. They don’t take well to aquariums, and observations in the wild take place on their aquatic terms.

What’s been observed so far are just “the crude behavioral measures we get by following them in a boat,” said Rendell. “I’d argue that there is probably a vast amount of complexity out there in sperm whale society that we have yet to understand. As we get to know more about them, we’re going to continue to reveal complexities that we didn’t anticipate.”

Image: NOAA. Audio: Luke Rendell.

See Also:

Citation: “Individually distinctive acoustic features in sperm whale codas.” By Ricardo Antunes, Tyler Schulz, Shane Gero, Hal Whitehead, Jonathan Gordon, Luke Rendell. Animal Behavior, Feb. 10, 2011.

 
 

Making Tidal Waves: A look at 10 ‘whales’ of the creative industry

25 Jan

The world at large is infatuated by micro-economies. You see it in fashion, in the ‘Web 2.0′ startup world of Silicon Valley and in the MASSIVE yet tiny film production world in Los Angeles. The industries of world business have always been followed by a tide, so to speak, of smaller sub groups. These groups contain their own eco systems of big and small ‘fish’ who provide food for (or feed on) each other to grow, evolve and survive.

The online design and creative community is no different. It has its own cultural and financial ecosystems which are even made of several micro groups within themselves. The consumers of Envato’s marketplaces, the attendees at Carsonified events, Behance’s network, Smashing Magazines readership, Buy-Sell Ad’s advertising and Sitepoints Products are all members of different overlapping groups of a vibrant micro-economy.

But even for the ‘sharks’ of these micro-economic oceans, it can be a helpful to gain some perspective every now and then by swimming past a whale.

Screen shot 2011-01-24 at 11.23.57 PMfrom National Geographic Mini-site

Versace, Gucci, Marc Jacobs and the other ‘whales’ in fashion, set the direction year after year for each season’s fashions. Similarly, the creative world as a whole, moves with waves made by the industry giants.

From the mediums you might offer a client (Web, Print, Mobile Apps) or the essential positioning of the latest design style (can anyone say ‘letterpress’), all the way down to where the expected place for a ‘contact us’ link will go. One only has to look at the similarity in campaigns each year at the ‘Webby Awards’ or watch the commercials on TV, Hulu or passing by you on the side of a bus, to see the influence these creative ‘whales’ have on our day to day lives and ultimately our professions.

So for perspective sake, lets take a quick look at 10 ‘whales’ of the creative industry:

TBWA

Company: TBWA
Website: http://www.tbwa.com
Principals: Tom Carroll, Jean-Marie Dru, Lee Clow, Denis Streiff, Keith Smith, Laura Coots
Location(s): 100 different countries
Notable clients: Absolut, Jameson, Kahlua, Nissan, Pedigree, Twix, McDonalds, Pfizer, P&G, Apple, Infiniti, Nicorette, Adidas, Alli, Energizer
Est. Number of Employees: 11,000 people operating in 274 agencies
Public/Private: Public
Est. Annual Revenues: $1 Billion+

RGA-Logo

Company: R/GA
Website: http://www.rga.com
Principals: Chris Colborn, Bob Greenberg, and Nick Law
Location(s): New York, London, San Francisco, Sao Paulo, Singapore, Chicago
Notable clients: NIkeID, NIke Football, Verizon wireless, Ad Council, Nokia, American Eagle,
Est. Number of Employees: 640+
Public/Private: Private
Est. Annual Revenues: Unknown

Saatchi
Company: Saatchi & Saatchi
Website: http://www.saatchi.com
Principals: Kevin Roberts
Location(s): 140 offices – 80 countries
Notable clients: Bel, Deutsche Telekom/T-Mobile, Diageo/Guinness, Emirates Airline, General Mills, Mead Johnson, Novartis, Procter & Gamble, Sony Ericsson, Toyota/Lexus, Visa Europe.
Est. Number of Employees: 6500+
Public/Private: Unknown
Est. Annual Revenues: Unknown

razorfish
Company: Razorfish
Website: http://www.razorfish.com
Principals: Bob Lord, Lee Sherman, Andreas Gahlert
Location(s): Seattle – 20+ offices worldwide
Notable clients: AT&T Audi Ben & Jerry’s Best Buy Capital One Carnival Cruise Lines Choice Hotels Condé Nast MillerCoors Dell Disney EMC Corporation Forest Labs Investors.com JCPenney Levi Strauss & Co. Kraft Limited Brands
Mattel McDonald’s Mercedes-Benz USA Microsoft/MSN NFL Nike Olympus Oxfam PNC Bank Purina Ralph Lauren Safeco Samsonite Standard Life Bank Starwood Hotels & Resorts Toshiba Travel Channel Victoria’s Secret
Est. Number of Employees: 2000+ worldwide
Public/Private: Unknown
Est. Annual Revenues: Unknown

BBH-Logo
Company: BBH
Website: http://www.bartleboglehegarty.com
Principals: Greg Anderson, Emma Cookson, Joe Da Silva
Location(s): Global: Europe, Asia Pacific, North America, Latin America, China, India
Notable clients: Axe, Google, Johnnie Walker, Lego, NYC & Co., Smirnoff, Sprite, Vaseline, Ally, British Airways, Westin hotels & resorts
Est. Number of Employees: 235+
Public/Private: Private
Est. Annual Revenues: Unknown

AKQA-Logo
Company: AKQA
Website: http://www.akqa.com
Principals: Stuart Sproule, Guy Wieynk, Jason Warnes, David Bentley, Leo Chu
Location(s): San Francisco, Amsterdam, Berlin, London, New York, D.C., Shanghai
Notable clients: GAP, Smirnoff, Visa, Volkswagen, Warner Brothers, Unilever, Lipton, Ferrari, Nike, Fiat, USPS, Xbox 360
Est. Number of Employees: 550+
Public/Private: Private
Est. Annual Revenues: Unknown

CBP
Company: Crispin Porter + Bogusky | CP+B
Website: http://www.cpbgroup.com
Principals: Chuck Porter, Jeff Hicks, Andrew Keller, Rob Reilly, Jeff Steinhour, Eric Lear, Jeff Behjamin, Winston Binch
Location(s): USA, Canada, Europe
Notable clients: Microsoft, Burger King, SAS, Kraft, Baby Carrots, Dominos, Old Navy, Best Buy, Philips, Open, Canadian, Coca Cola Zero, Scania, Telia
Est. Number of Employees: 1,000+
Public/Private: Public
Est. Annual Revenues: $1.6 billion in billings

Print

Company: Smith Harmon – Responsys
Website: http://www.responsys.com
Principals: Dan Springer, Scott Olrich, Andrew Priest, Don Smith, Chris Paul
Location(s): San Bruno, San Francisco, Chicago, New york, Denver, Seattle, UK, Melbourne, Sydney, Denkmark, India
Notable clients: Avis Europe, Continental Airlines, Deutsche Lufthansa, Dollar Thrifty, Lands’ End, LEGO, Men’s Wearhouse, PayPal, Qantas, Southwest Airlines, StubHub, and UnitedHealthcare.
Est. Number of Employees: 308
Public/Private: Private
Est. Annual Revenues: Unknown

Print

Company: BBDO
Website: http://www.BBDO.com
Principals:
Location(s): 287 offices in 79 countries
Notable clients: Gillette, Braun, P&G/Tide, AT&T, Bank of Ireland, BMW, Bridgestone
Est. Number of Employees: 15,000+
Public/Private: Public
Est. Annual Revenues: $1.1 billion ’09

Print

Company: Goodby Silverstein & Partners
Website: http://www.goodbysilverstein.com
Principals: Rich Silverstein, Jeff Goodby, Mark Rurka, Rich Dizon
Location(s): San Francisco
Notable clients: Netflix, Chevy, Specialized, Logitech, Intuit, Frito Lay, Sprint, Doritos, Adobe, Comcast, NBA, HP., Wii, Cheetos, Yahoo, Kayak, Häagen Dazs, Dickies
Est. Number of Employees: 200+
Public/Private: Private
Est. Annual Revenues: Unknown

A quick disclaimer… although many of the companies listed have their roots in Advertising and may be considered ‘traditional advertising companies’, the emergence of web media has blurred the lines of traditional media, so much so, that there are fine lines and nuanced differences between Advertising, Media production, Design & Marketing companies/firms. Most of these listed do all of the above.

Sponsored by

Made By Tinder

Advertise on Fuel Brand Network.
Fuel Brand Network 2010 cc (creative commons license)



Making Tidal Waves: A look at 10 ‘whales’ of the creative industry

 
 

Valley of the Whales

08 Aug

Paleontologist Philip Gingerich looks for sea monsters in the Egyptian desert. He assembles fossils of ancient whales that died there when it was covered by an ocean. One such whale is the Basilosaurus, which had small hind legs.

“Complete specimens like that Basilosaurus are Rosetta stones,” Gingerich told me as we drove back to his field camp. “They tell us vastly more about how the animal lived than fragmentary remains.”

Wadi Hitan—literally “valley of whales”—has proved phenomenally rich in such Rosetta stones. Over the past 27 years Gingerich and his colleagues have located the remains of more than a thousand whales here, and countless more are left to be discovered.

Researchers hope that whale fossils can help them understand how a land mammal evolved into an aquatic form that became our modern whales. Link

(Image credit: Richard Barnes/National Geographic)