Fredrick Bond got together with Mass Market to give Huggies the Philips Carousel treatment. Despite its ironically gratuitous approach, the concept and tag definitely work. You are marketing to parents after all, so why not ditch the cute animated characters and have some fun with the execution.
Client/Product: Huggies Little Movers Diapers
Agency: JWT, New York
Executive Creative Director: Walt Connelly
Creative Director: Richie Glickman
Art Director: David Suarez
Copywriter: Daniel Gonzalez
Head of Art: Aaron Padin
Title Animation: Chadwick Whitehead
Director of Integrated Production: Clair Grupp
Director of Brand Production: Joe Calabrese
Senior Integrated Producer: Owen Katz
Assistant Producer: Mike McLoughlin
Business Director: Karyn Rockwell
Account Executives: Aissatou Balde, Raymond Lynch
Production Company: MJZ
Director: Fredrik Bond
Executive Producer: Lisa Margulis
Senior Executive Producer: Jeff Scruton
Producer: Nicholas Wrathall
DP: Hoyte van Hoytema
Visual Effects and Editorial: MassMarket, New York
Executive Producers: Rich Rama, Justin Lane
Producer: Nancy Nina Hwang
Associate Producers: Marcus Lansdell, Justin Romero
Editor: Cass Vanini
Lead Flame: David Parker
Senior Flame: Jamie Scott
CG Supervisor: Damon Ciarelli
CG Lead: Andy Jones
CG: Todd Akita, Jonah Friedman, Soo Hee Han, Xuan Siefert
CG Modeler: Tom Cushwa
CG Previz: Ian Brauner
Tracking Lead: Joerg Liebold
Tracking: Denis Trutanic
Flame: Joanne Unger
Junior Flame: Jeen Lee, Adam Flynn
Audio Post: JWTwo
Sound Mixer: Andy Green
Music Producer: Dan Burt
Audio Producer: Greg Tiefenbrun
Animation Company: Buck, New York
Executive Producer: Kate Treacy, Anne Skopas
Producer: Kevin Hall
Creative Director: Orion Tait
CG Supervisor: Lars Holmgren
3D Generalist: Kevin Couture, Arvid Volz, Dave Soto
CG Lead/Modeling/Comping: Ryan O’Phelan