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The Art of the Facebook Page Design

22 Feb

Everyday more and more businesses around the world are creating presences on Facebook.

Some companies opt to bring users directly to the page wall or other tabs (e.g. info, photos, RSS/blog, discussions and links) and use product images or company logos instead of more elaborate landing pages.

Regardless of where a user lands when they first arrive, something needs to capture their attention.

As we’ll see in the examples of pages from the 50 Top Facebook Pages of Brand’s Worldwide represented below, some pages may come right out and ask for the “like”, some may have a variation on the call to action with a contest, gift, upload, sign-up now, or shop now type message. Some may appeal to emotions. Some will be memorable. And some, quickly forgotten.

In truth, Facebook is about more than the ongoing interaction between businesses and users via status updates. We believe it’s also about the art and design of engagement and a vital new component to the corporate brand identity—the Facebook page design.

Coca-Cola

Total Fans 22, 113, 350 | Food and Drink | United States


Starbucks

Total Fans 19, 386, 229 | Restaurant | United States


Oreo

Total Fans 16, 509, 052 | Food and Drink | United States


Red Bull

Total Fans 15, 002, 570 | Food and Drink | Austria


Skittles

Total Fans 14, 903, 838 | Food and Drink| United States


Converse All Star

Total Fans 12, 522, 419 | Fashion | United States


Victoria’s Secret

Total Fans 11, 273, 214 | Fashion | United States


Converse

Total Fans 10, 903, 272 | Fashion | United States


Windows Live Messenger

Total Fans 9, 555, 443 | Technology | United States


Pringles

Total Fans 8, 902, 303 | Food and Drink | United States


PlayStation

Total Fans 8, 328, 915 | Technology | Japan


Monster Energy

Total Fans 8, 264, 999 | Food and Drink | United States


Zara

Total Fans 7, 907, 457 | Fashion | Spain


Victoria’s Secret Pink

Total Fans 7, 861, 520 | Fashion | United States


Dr. Pepper

Total Fans 7, 730, 330 | Food and Drink | United States


Nutella

Total Fans 7, 482, 885 | Food and Drink | Italy


Ferrero Rocher

Total Fans 7, 464, 229 | Food and Drink | Italy


Starburst

Total Fans 7, 428, 300 | Food and Drink | United States


Disneyland

Total Fans 7, 227, 700 | Attraction | United States


McDonald’s

Total Fans 7, 015, 657 | Restaurant | United States


Adidas Originals

Total Fans 6, 983, 666| Sports | Germany


Reese’s

Total Fans 6, 446, 255 | Food and Drink | United States


Xbox

Total Fans 6, 216, 176 | Technology | United States


H&M

Total Fans 6, 111, 927 | Fashion| Sweden


Starbucks Frappucino

Total Fans 5, 632, 778 | Food and Drink | United States


Google Chrome

Total Fans 5, 452, 638 | Technology | United States


Taco Bell

Total Fans 5, 398, 834 | Restaurant | United States


Walt Disney World

Total Fans 5, 224, 835 | Attraction | United States


BlackBerry

Total Fans 5, 196, 258 | Technology | Canada


Picnik

Total Fans 4, 680, 341 | Technology | United States


SUBWAY

Total Fans 4, 663, 512 | Restaurant | United States


Nike Football

Total Fans 4, 622, 955 | Sports | United States


Lacoste

Total Fans 4, 493, 274 | Fashion | France


BMW

Total Fans 4, 429, 660 | Automotive | Germany


Hollister Co

Total Fans 4, 178, 668 | Fashion | United States


Mountain Dew

Total Fans 4, 127, 589 | Food and Drink | United States


Burberry

Total Fans 4, 024, 562 | Fashion | United States


5 Gum

Total Fans 4, 021, 548 | Food and Drink | United States


Forever 21

Total Fans 3, 972, 013 | Fashion | United States


Buffalo Wild Wings

Total Fans 3, 864, 310 | Restaurant | United States


Nike

Total Fans 3, 826, 717 | Sports | United States


Target

Total Fans 3, 816, 027 | Retail | United States


Chik-fil-A

Total Fans 3, 719, 656 | Restaurant | United States


Puma

Total Fans 3, 715, 460 | Sports | Germany


American Eagle Outfitters

Total Fans 3, 689, 587 | Fashion | United States


Subway

Total Fans 3, 679, 491 | Restaurant | United States


Gucci

Total Fans 3, 659, 709 | Fashion | Italy


Sony Ericcson

Total Fans 3, 656, 301 | Technology | Sweden


Abercrombie & Fitch

Total Fans 3, 653, 314 | Fashion | United States


Aéropostale

Total Fans 3, 604, 929 | Fashion | United States


Written and compiled exclusively for Webdesigner Depot by Debbie Hemley. Debbie is a blogger and social media aficionado. She works with businesses to develop content and social media strategies. Read her blog posts on All the News and follow her on Twitter

Have you been creating Facebook pages for your clients? What have your design experiences been like?


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