Current, the edgy news and culture channel co-founded by former Vice President Al Gore, has come up with a new way to broadcast the presidential debates: show Twitter commentary on what people are saying.
Through an official partnership with the microblogging service, Current will broadcast "Hack the Debate," which will live-stream on Current.com as well as air on the network. Twitter updates, or "tweets," will be shown in real time for all four debates (three with the presidential candidates and one with the vice presidential candidates), which begin on September 26. It makes a whole lot of sense, given Current's slant toward young and tech-savvy news hounds (i.e., the people who use Twitter) and heavy focus on user-submitted content.
"The debate stage is only set for two candidates, but Current was founded to make room for millions of participants," Current CEO Joel Hyatt said in a release. "We're thrilled to work with Twitter and take advantage of their extremely powerful communication platform, giving people a chance to speak directly to Current's nationwide television audience."
Last year, MTV featured Twitter as a promotion platform for the Video Music Awards, and featured some popular tweets on-air, but did not incorporate them into a live broadcast.
Current has not said how the tweets will be selected for on-air display, but it's likely that they will be hand-picked to provide a range of perspectives and serious commentary. So expect more about the candidates' differing views on the economy...and less about vice presidential candidate Sarah Palin's hair.
This is exactly why we send