Starbucks became the first brand on Facebook to collect a fan base of 10 million on Wednesday. This growth comes on the heels of Lady Gaga becoming the first person to gather the same number of fans.
Starbucks has undoubtedly been one of the most successful brands on Facebook, partly due to the store’s popularity and ubiquitousness, but also because the company maintains a very active presence on Facebook.
The company’s audience of 10 million people around the world has been hard won with marketing, promotions and advertising. Over the years Starbucks has given away free ice cream on Facebook, been recognized by Facebook and was also the most popular brand.
The Page is consistently one of the top 20 fastest growing Pages, as evidenced by our weekly posts showing the number of fans added to the Pages with the aid of our PageData tool. And Starbucks consistently has an update or promotion for every occasion.