There is a fine line between endearingly cute and annoyingly cloying when it comes to baby announcements. Luckliy, for newborn Oliver, his parents are designers so his announcement begins on the side of cute, goes to cloying, then comes back to cute for a really great, tactile package that is both funny and well made. Plus, this is a product line in the making and may put Oliver through college so maybe the Gunthries could start producing for other parents to fill in. And it's probably one of the only projects on FPO that has been inspired by Law & Order or CSI.
This was our son Oliver's birth announcement that was sent to friends and family. During the last few months of pregnancy, I was mostly laid up because of severe swelling. It is pretty amazing that at any point in time on any given day, there is an episode of Law & Order or CSI on television. I started to get the idea before he was born that we would do a criminal file on him since he had been making me so uncomfortable and it just sort of grew into itself.
Project Overview
DESCRIPTION
Oliver's Birth AnnouncementCLIENT
Self-promotionDATE
July – August 2010DESIGN CREDITS
Lesley GuthrieArlo B. Guthrie
PRINT CREDITS
Classic ColorTYPE CREDITS
OdileUnivers
Typewriter
Production Details
QUANTITY PRODUCED
150PRODUCTION COST
"A lot…"PRODUCTION TIME
2 WeeksDIMENSIONS: WIDTH × HEIGHT × DEPTH
6 in × 9 in (folded)PRINT METHOD
DI PressDeboss
PAPER STOCK
Folder: Uncoated 80lb coverInterior: 70lb text
NUMBER OF COLORS
CMYK + 1 Spot