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Posts Tagged ‘business’

Google Just Lost a Potential Ally in its Legal Tussle with Oracle

12 Oct


The battle between Oracle and Google over Android’s use of Java just got a lot more interesting. That’s because IBM has announced that it will be collaborating with Oracle to work on the OpenJDK project.

This means that IBM will no longer be part of the Apache Software Foundation’s Project Harmony, the project that provides Android with the components it needs to run Java code. With IBM leaving the project, Harmony is basically dead in the water.

Although Android wasn’t mentioned in the announcement, this is all interrelated to the Oracle lawsuit. Google responded to the lawsuit last week, claiming that Oracle, which got Java out of its purchase of Sun Microsystems, was acting in bad faith.

For the non-Java savvy out there, here’s an abbreviated rundown of how and why all of this stuff matters:

Apache Harmony is an open source implementation of Java. The goal in creating the project was to unite all of the various free software Java implementations together under one banner.

The project had a lot of early support, the only problem was that Sun (and then Oracle) never offered the project with a Technology Compatibility Kit (TCK). The TCK is needed to prove that Harmony is compatible with the Java specification and can be seen as a certified Java independent version of Java. When Sun first open sourced aspects of Java in 2007, it said it would provide the Apache Foundation with the necessary TCK for certification.

Sun never made good on those assurances and when Oracle took over Sun, the new company wasn’t interested in sharing the TCKs, instead wanting to focus all of its efforts on the officially sanctioned open source Java implementation, OpenJDK.

IBM’s Bob Sutor discussed the decision on his blog, writing:

“We think this is the pragmatic choice. It became clear to us that first Sun and then Oracle were never planning to make the important test and certification tests for Java, the Java SE TCK, available to Apache. We disagreed with this choice, but it was not ours to make. So rather than continue to drive Harmony as an unofficial and uncertified Java effort, we decided to shift direction and put our efforts into OpenJDK. Our involvement will not be casual as we plan to hold leadership positions and, with the other members of the community, fully expect to have a strong say in how the project is managed and in which technical direction it goes.”

This is a big blow to the Harmony project and by extension, to the libraries and classes that Android implements from Harmony in Android. Without big backing like IBM behind the project, it’s not likely to survive.

For now, the Harmony implementation of Java is fine. The problem will be when future versions of Java are released and Harmony can’t keep up in terms of features.

In Java, staying compatible is key. Interestingly, InfoWorld notes that Google has more developers working on OpenJDK than Oracle. So why choose Harmony for Android?

We think it’s because Google wanted to do an end-run around Sun’s licensing requirements. In essence, getting to take advantage of Java SE on mobile devices (something that Sun explicitly forbade without a license), but not having to pay for it.

Long before Sun’s sale to Oracle, others pointed out the potential licensing and IP quagmire that Google was entering with Android. The reality was, Sun didn’t have the power, the funds or the industry clout to really do anything about it.

Oracle does. In fact, Oracle’s clout and power is underscored by IBM’s decision to join up. IBM may be making its decisions for pragmatic reasons, but in the decision shows that IBM is not willing to side with Google in this elongated fight.

At this point, Google’s only real recourse is to sensibly settle and pay Oracle, or countersue and drag the fight out even longer. By fighting back, Google risks alienating its Java-base of developers.

While we question how important having a strong base of Java developers really is to Android’s success in the long term, it doesn’t mean it’s worth risking the future developments of the platform on a legal gamble.

Oracle is out for blood and IBM just provided the syringe.


Reviews: Android, Google

More About: android, apache foundation, Google, harmony, IBM, java, lawsuits, legal, oracle

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Internet Advertising Hits New Revenue Record

12 Oct


Online advertising is thriving in the U.S., according to figures released in the latest IAB Internet Advertising Revenue Report.

Businesses and individuals spent approximately $12.1 billion on online advertising in the first six months of 2010, up 11.3% from the from the first half of 2009 and 13.9% from the second quarter of 2009. In fact, this was both the highest first-half and second-quarter revenue ever recorded.

Search advertising continued to monopolize the greater share of online ad dollars, having attracted more than $5.7 billion in spending between January and June this year — a year-over-year increase of 11.6%. Display advertising, which includes banner ads, digital video, rich media and sponsorships, garnered more than $4.4 billion in the first half of 2010, a 16% increase over the same period in 2009.

Digital video recorded the greatest growth of all. More was spent in video advertising from January to June than in any other half-year period before, an increase of 31% from the first half of 2009.

IAB’s SVP of Industry Services Sherill Mane cited growing online advertising budgets among consumer packaged goods and pharmaceutical companies for the growth.

“While the recession clearly affected short term growth in 2009, with double digit growth in both search and display during the first six month of 2010, the long term prospects continue to be strong,” added David Silverman, PwC Assurance partner.

Image courtesy of iStockphoto, tforgo


Reviews: iStockphoto

More About: advertising, MARKETING, online advertising

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Starbucks Is the First Brand to Reach 10 Million Facebook Likes

14 Jul

Starbucks became the first brand on Facebook to collect a fan base of 10 million on Wednesday. This growth comes on the heels of Lady Gaga becoming the first person to gather the same number of fans.

Starbucks has undoubtedly been one of the most successful brands on Facebook, partly due to the store’s popularity and ubiquitousness, but also because the company maintains a very active presence on Facebook.

The company’s audience of 10 million people around the world has been hard won with marketing, promotions and advertising. Over the years Starbucks has given away free ice cream on Facebook, been recognized by Facebook and was also the most popular brand.

The Page is consistently one of the top 20 fastest growing Pages, as evidenced by our weekly posts showing the number of fans added to the Pages with the aid of our PageData tool. And Starbucks consistently has an update or promotion for every occasion.

 
 

Deepwater Horizon survivors: “Are you fckng happy? The rig’s on fire! I told you this was gonna happen!”

08 Jun
Mother Jones continues its excellent coverage of the Deepwater Horizon disaster and its aftermath with a piece by Josh Harkinson about eyewitness accounts from workers who were there when the rig blew up:
burning-rig300x200.jpgA prominent Houston attorney with a long record of winning settlements from oil companies says he has new evidence suggesting that the Deepwater Horizon's top managers knew of problems with the rig before it exploded last month, causing the worst oil spill in US history. Tony Buzbee, a lawyer representing 15 rig workers and dozens of shrimpers, seafood restaurants, and dock workers, says he has obtained a three-page signed statement from a crew member on the boat that rescued the burning rig's workers. The sailor, who Buzbee refuses to name for fear of costing him his job, was on the ship's bridge when Deepwater Horizon installation manager Jimmy Harrell, a top employee of rig owner Transocean, was speaking with someone in Houston via satellite phone. Buzbee told Mother Jones that, according to this witness account, Harrell was screaming, "Are you fucking happy? Are you fucking happy? The rig's on fire! I told you this was gonna happen."

Whoever was on the other end of the line was apparently trying to calm Harrell down. "I am fucking calm," he went on, according to Buzbee. "You realize the rig is burning?"

At that point, the boat's captain asked Harrell to leave the bridge. It wasn't clear whether Harrell had been talking to Transocean, BP, or someone else.

"The rig's on fire! I told you this was gonna happen!"

(Image: US Coast Guard/ZUMApress.com, via Mother Jones)



 
 

Is the Enterprise Ready for Microblogging Tools like Twitter?

30 Sep

By Aaron Strout and Joe Cascio

Although experts in the social media space have been talking about how businesses might adopt microblogging tools like Twitter and Plurk, only recently have we started to see a series of new vendors cropping up in the enterprise microblogging space. This has been due in part to businesses needing to figure out how Twitter can benefit the enterprise. The fact that the mainstream press has started covering this topic has also helped to push things along (see Businessweek’s CEO Guide to Microblogging if you need proof).

Given the recent focus on business microblogging and the emergence of some new players like Yammer and Utterli (Formerly Utterz, Utterli has been around for a little over a year but just rebranded and is now becoming more enterprise-centric), it felt like as good a time as any to write a post about the business value of microsharing within the enterprise. Included in this post will be considerations for implementing microblogging and a few of the relevant players in the space.

Just to level set, it probably doesn’t hurt to define what microblogging is. For anyone that uses Twitter, Plurk, Identi.ca or any of the multiple other microblogging tools, microblogging is in some ways like instant messaging or text messaging but instead of it taking place one to one, it’s often one to many or many to many. I could take this entire post explaining what it is, but friend and Commoncraft founder, Lee LeFever, has done a fantastic job in his quick Twitter in Plain English video. I’d also like to clarify that this post is focused on businesses using microblogging within their organization vs. having a corporate presence in the public (like @comcastcares on Twitter). How corporations are using microblogging publicly is an equally relevant topic, however, numerous posts have already covered this phenomena.

Business Value

One of the lessons we learned from Web 1.0 (and the subsequent bubble) was the fact that startups that create technologies in search of a problem fail, even when VCs are stupid enough to throw wads of cash at them. This time around, most companies don’t get funded unless they are solving a business problem or at least offering up a technology that can enhance existing business processes. To that end, here are a few ways companies can tap into the power of microblogging:

Emergency Broadcast System: First and foremost, any company needs a way to reach all of its employees quickly and efficiently. E-mail is obviously one way to do this but increasingly, it’s hard to separate the wheat from the chaff. With many folks receiving hundreds of e-mails a day, it can take minutes if not hours before we get to an e-mail from the CEO.

Knowledge Management: Here’s where things get interesting. One of the biggest failings of many companies is the fact that they trap their intellectual property in Powerpoints, spreadsheets and Word documents and store them on shared drives and e-mail inboxes. Once the creator of that content walks out the door, the odds of their years of work finding its way into anyone else’s life are slim. As companies start uploading more and more content onto wikis, or central file repositories, these files can be linked to and indexed by conversational tools like microblogs.

Training: Any company that has gone on a hiring binge quickly realizes how painful it is to train new employees. If a formal training program exists, the materials are often outdated almost as soon as they are created. By identifying a few key influencers and allowing new employees to see their daily “streaming,” information and best practices can be shared more easily and in real time with little burden on the “trainer.”

Expert Identification: Another area that many larger companies fall down is in making their resident experts easily findable. If you can see your company’s employees talking (possibly segmented by business unit or group within an organization), it wouldn’t take long to figure out who knows what about whom.

Seeing the Connectors: Good companies spend a lot of time on succession planning. Unfortunately, most companies don’t have a good handle on who the true connectors are within their organization. By analyzing conversations and watching the conversations of employees, senior managers can easily identify who these connectors are and then ensure these employees compensation and titles match their internal value AND start to add additional connectors if too much information is flowing through any one individual.

Inclusion of External Stakeholders: Back in the early 2000’s, extranets were all the rage. There would finally be a way for companies to include partners, investors and even certain customers in their daily conversations. Portals obviously began to fill this roll to a degree but none were ever truly conversational. Enter enterprise microblogging with the ability to include these aforementioned stakeholders in the mix.

Key Considerations

Enterprises considering microblogging as an internal function will have some common requirements. Here is our take on several areas that corporations tend to look at when they are considering a new technology:

Single Sign-On (SSO): A growing problem in the social media world right now is identity proliferation. With some notable exceptions that accept OpenID, most sites still require you to create yet another account in their system (or identity domain). In most enterprises, a fair amount of effort has already been expended on establishing single sign-on through the intranets’ LDAP registry. It would be highly desirable to leverage this capability to enroll employees in the microblogging system. So, an enterprise microblogging solution must have flexibility in adapting to existing ID and sign-on registries.

Reliability: Initially, microblogging may seem like a non-essential, nice-to-have kind of tool, but our bet is that most businesses will find it very quickly becomes indispensable for keeping important lines of communication open. People, on their own, will invent many different uses for such a simple tool, as they have with Twitter. In a large corporation with geographically distributed sites, it would be best to have a solution that allows each campus to run its own server and not be dependent on a remote centralized service. These distributed servers would exchange data to unify the system as a whole. See Distribution below.

Analytics: Businesses will eventually want to analyze the traffic on their microblogging sites. They’ll want to know who follows who, who posts the most and to who and most importantly, a feature I’d love to have in Twitter, the ability to see and search all my posts and other posts selectively for important information, just like we can search our G-mail accounts now.

Security:This will probably be of paramount concern at least initially in most businesses. Most corporations are very aware of keeping internal communications safe from prying outside eyes. An enterprise microblogging solution must provide for fine-grained authorization and trustworthy security of communications. Management, through the IT department will want to be able to restrict who can see certain posts.

Scalability: The word Enterprise covers a huge spectrum of organizations. An enterprise microblogging solution should be scalable from less than 100 users to tens or even hundreds of thousands of users, spread across the globe. The ability to distribute and federate many local servers on the corporate intranet will help to satisfy this need.

Groups: Enterprises comprise many different groups within their walls. Not just departments, but project teams, ad hoc working groups, common interests, etc. An enterprise microblogging solution must provide for the easy definition of groups or tags, where any employee user can belong to many groups.

Distribution: This requirement has been touched on already, but it should be mentioned again because of its importance to other requirements. It refers to the ability of the enterprise microblogging solution to be decentralized, spread out across wide geographic areas, and hence to become fault tolerant, so the failure of any one node does not cause a failure of the whole system.

Interoperability: Clearly a distributable enterprise microblogging solution would require its various nodes to federate and interoperate, but a corporation wishing to allow interaction with its customer base outside its walls would require a solution that interoperates with other microblogging solutions that may exist, yet allows only some posts to be seen outside the corporate firewall.

Current Players

Until recently, most vendors in the community or social media space have either focused on delivering microblogging tools to the public while software providers that focused on the enterprise tools busied themselves with delivering better wikis and other collaboration tools. Not anymore. A slew of startups (and one or two more tenured companies) have now turned their attention to the less sexy but immediately more profitable enterprise microblogging space. Below you will find a list of some of the major players in this space along with a quick description, pros and cons of each. If we’ve missed a player, please feel free to add to the comments and we’ll strongly consider adding them into this post:

Yammer (from TradeVibes) Yammer is a tool for making companies and organizations more productive through the exchange of short frequent answers to one simple question: “What are you working on?”

PROS: Easy to turn on and screens out folks outside of the corporate domain. These guys have obviously learned a thing or two from where some of the existing microblogging tools fall down.

CONS: No single sign-on functionality (at least not that we could see). Tricky to add other “partners/contractors” that don’t have e-mail addresses matching the corporate domain. Hosted by outside company, can’t be deployed inside the firewall.

Laconi.ca (from Wikipedia) An open source microblogging tool written in PHP that implements the OpenMicroBlogging standard. Laconica was created as an open source, distributed alternative to Twitter, and was originally used by the identi.ca microblogging service.

PROS: Built on opensource software so it’s completely customizable. It also integrates with well-known Twitter client, Twhirl giving power users the ability to manage external and internal facing microblogging activity in a seemless fashion. It is based on the Open Microblogging protocol specification, so other implementations are possible.

CONS: As is the case with any opensource application, its greatest asset (flexibility) is also its biggest weakness (not super user-friendly out of the box). Scaling, federation and interoperation have yet to be seriously tested.

Utterli (from Utterli.com) Utterli helps you create and follow discussions with friends or new people with similar interests. You can create or join a discussion from any mobile phone or computer. Utters are cool because they can be audio, video, pictures and text, and it’s really easy to post to your other online profile pages.

PROS: Utterli’s two biggest strengths are easily its multi-media and mobile capabilities. It’s fairly easy to create a “group” on the fly and coming soon will be enterprise-friendly SSO and security capabilities. Stay tuned for more on this front.

CONS: The least “Twitter-like” out of any of the existing enterprise microbloggers. We’re not completely sure that’s actually a weakness.

Existing enterprise players like Jive , Awareness , Mzinga * and Drupal

PROS: These guys are in the business of working with enterprises and catering to their needs. Don’t be surprised to see some of these players (if they aren’t thinking about it already) jump into this game in the next 3-6 months. If and when they do, they will be forces to be reckoned with.

CONS: While none of the existing community providers are actively touting an enterprise microblogging tool, it wouldn’t be a stretch for any of them to create one based on existing tools. The fact that they haven’t created one yet does put them at a slight disadvantage on the learning curve.

Will They or Won’t They

As the corporate adoption of microblogging tools like Twitter continues to increase, it’s only a matter of time before companies decide that there is something there worth exploring. Well-known startups like Mahalo have a 50% adoption rate of Yammer. Companies like IBM are using similar functionality on their Facebook-like internal communities. With so many potential benefits, why wouldn’t a company want to give this a try?

About the authors:

AARON: As Vice President of Social Media at Mzinga, Aaron Strout focuses on creating business value for Mzinga through viral marketing channels, including blogs, podcasts, twitter, and speaking engagements.

JOE: Joe Cascio is an independent software developer turned “social media enthusiast.” Joe is also the chief developer of an experimental social media identity site called SociaLogic.org. His “biggest” current interest, however, is Distributed Microblogging (i.e., Twitter). Joe maintains a blog as JoeCascio.net and you can follow him on Twitter here.

*In full disclosure, I work for Mzinga as the VP of Social Media.

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