Posts Tagged ‘facebook’

FarmVille vs. Real Farms [INFOGRAPHIC]

10 Sep

With all those millions of Facebook and iPhone users tending to virtual crops and sharing them with friends, have you ever wondered how their toils stack up against actual real-life farmers?

How does our output of digital (and decidedly less tasty) tomatoes compare with our worldwide production of real tomatoes? And perhaps most importantly, who are these casual croppers, and are they anything like their plow-toting counterparts?

We broke it down by the numbers and put some of these FarmVille trends in perspective for you.

Go on. Harvest it.

FarmVille Infographic

What do you think? Does FarmVille ignite our romance with all things pastoral? Are digital crops poised to overtake real ones in terms of GDP? What does all this mean for the fate of humanity?

Share your wisdom in the comments.

More Gaming Resources from Mashable:

- 5 Fun FarmVille Accessories
- 10 Classic PC Games That Found New Life on the iPhone
- Why the Social Gaming Biz is Just Heating Up
- Why Games Are the Killer App for Social Networks
- 10 Cool Konami Code Easter Eggs [PICS]

Reviews: Harvest

More About: facebook, farmville, games, gaming, infographic, infographics, iphone, social games, social media, stats, trending, Zynga

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Starbucks Is the First Brand to Reach 10 Million Facebook Likes

14 Jul

Starbucks became the first brand on Facebook to collect a fan base of 10 million on Wednesday. This growth comes on the heels of Lady Gaga becoming the first person to gather the same number of fans.

Starbucks has undoubtedly been one of the most successful brands on Facebook, partly due to the store’s popularity and ubiquitousness, but also because the company maintains a very active presence on Facebook.

The company’s audience of 10 million people around the world has been hard won with marketing, promotions and advertising. Over the years Starbucks has given away free ice cream on Facebook, been recognized by Facebook and was also the most popular brand.

The Page is consistently one of the top 20 fastest growing Pages, as evidenced by our weekly posts showing the number of fans added to the Pages with the aid of our PageData tool. And Starbucks consistently has an update or promotion for every occasion.


Simultaneously Publish Your Content to the Web, Facebook, iPhone and iPad

07 Jul

Mashable’s Spark of Genius series highlights a unique feature of startups. If you would like to have your startup considered for inclusion, see details here. The series is made possible by Microsoft BizSpark.

Name: Publisha

Quick Pitch: Publisha is a free browser-based solution that allows integrated publishing across digital platforms with built-in social media, analytics and revenue streams.

Genius Idea: Publisha is a free new platform that enables users to simultaneously format and publish content to the web, Facebook, RSS, iPhone and iPad from a single dashboard.

You can import and host your blog or online publication on, or keep it at its current domain and simply take advantage of the service’s Facebook, iPhone and iPad publishing features.

The Facebook app is particularly robust. It creates an articles tab you can add to your Facebook Page, complete with a searchable archive, polls and other interactive content. Readers can like, rate and comment on the articles, and respond to polls.

You can also use the platform to publish your content on Publisha’s iPhone and iPad apps; the company has also offered to help “qualifying early adopters” create their own branded apps and drive traffic to their content. The apps host all participating publications on Publisha’s network. To minimize the size of the app, audio and video content are not supported.

Although Publisha is free to use, the company will take a 20% cut of all ad, affiliate and subscription revenue, and charge $2 per every GB of bandwidth used beyond 10GB if you decide to host your publication on Publisha’s website. It will also use 20% of your ad space if you have a free account. Publisha eventually plans to offer two premium packages — priced at $50 and $250 per month, respectively — that offer more bandwidth and take a smaller share of revenue.

Publisha’s Head of Marketing Anna Sjostrom also told us that an aggregated ad service is in the works, which will help match publishers with advertisers. The company also plans to add support for the Kindle and other e-book readers, as well as Ping FM and podcasts.

While we think the costs of Publisha’s services are pretty steep for users who want to build up a publication on, we think many could take advantage of Publisha’s Facebook app and keep their sites on a blogging platform like Wordpress or on their own domains. It also couldn’t hurt to push your content to Publisha’s iPhone and iPad apps in the interest of attracting new readers.

What do you think of Publisha’s offerings? Do you plan to use them for your online publication?

[img credit: smaedli]

Sponsored by Microsoft BizSpark

BizSpark is a startup program that gives you three-year access to the latest Microsoft development tools, as well as connecting you to a nationwide network of investors and incubators. There are no upfront costs, so if your business is privately owned, less than three years old, and generates less than U.S.$1 million in annual revenue, you can sign up today.

Reviews: Facebook, WordPress, iPhone

More About: bizspark, Facebook app, ipad, iphone, publisha, spark-of-genius

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What Identities Are We Using to Sign in Around the Web? [INFOGRAPHIC]

07 Jul

The days of having a separate login and password for each online service we use are behind us. Now, you can log into most sites and services using your social network’s ID.

The most popular social identities are Facebook, Google, Yahoo, and Twitter, but are they always being used in the same way? The infographic below, courtesy of social optimization platform Gigya, shows that users trust different identities on different services. For example, users are most likely to log on to entertainment sites via Facebook, but when it comes to news sites, the login of choice is Twitter. Furthermore, the infographic shows what profile data is available to services after users log in using various online identities.

Check out a bigger version of the infographic here.

Reviews: Facebook, Google, Twitter

More About: facebook, gigya, Google, online identity, social networking, twitter, Yahoo

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Facebook 2.0 Now Available on iTunes [Facebook 2.0]

29 Sep

Hey social networking fans, Facebook 2.0 for the iPhone has been released and is now up for download at the iTunes app store. With the newest version, you can get notifications, friend requests full news feeds, news feed comments, your entire inbox, and photo capabilities. Now you can check up on how all your Finance major friends are doing from on the road. Status Update: Not very well. [iPhone Savior]

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Adjix Pays You For Your Shortlinking Performance (The Startup Review)

09 Sep


Company Name: Adjix

20-word Description: Adjix is an online ad network that pays people to shorten links.

CEO’s Pitch: Adjix is a cross between TinyURL and Google AdWords. We let people shorten URLs (called “Linkers”). When a person clicks on the shortened URL, we display the original content with an optional ad at the top of the page. Both the Linkers and advertisers can see detailed link data such as who clicked on their link or ad (by IP address), when, and how many times. Very shortly, we’ll also report the webpage that the link appeared on when it was clicked (referrer) and also the OS and Web browser version.

Mashable’s Take: If you take Adjix at face value, it seems an interesting concept. It is a very simple yet potentially quite lucrative model built on a premise of revenue sharing well-refined by Google. It charges advertisers fees for impressions and click-throughs, and shares the bounty with people creating links.

Yet it is not only for the potential monetary push that Adjix is so intriguing. There is a utilitarian side to the coin. Because Adjix allows users to glimpse the click rate of the links they create, they can quickly determine whether such linking is grabbing interest. For folks trying to drum up traffic, this is a tool definitely worth adding to the chest. What’s more, if you need to expand the power of the engine, Adjix lists on its homepage a section devoted to the “Adjix Open API.” Altogether, it looks like something the frequent linker would very much enjoy getting on deck.

Now, there are some points raised about the relatively unique way Adjix functions which may not suit the end users. The most pressing one being spam. The service could be conducive to abuse. Indeed, last month, Performancing’s Jeff Chandler highlighted this concern with reference to the startup’s framework. In his response, Adjix founder and president Joe Moreno explained very simply that “we’ll shut down any spammer’s links. Everyone hates spam and we intend to freeze any spammer’s accounts.”

It’s definitely the case that Adjix has its ups and its downs. And the downs can seem a bit disconcerting, given the financial incentives involved. But so it is with various other ad engines on the Web, and Adjix appears to be one built in a fashion that could keep things aboveboard.

One thing is sure. The numbers Adjix provides are very easy to grasp. Advertisers pay $0.35 CPM for impressions, and $0.75 per valid click-through. Linkers subsequently receive $0.10 CPM, and $0.20 per valid click-through.

Editor’s Note: This post is part of an ongoing series at Mashable - The Startup Review, Sponsored by Sun Microsystems Startup Essentials. If you would like to have your startup considered for inclusion, please see the details here.

Sponsored By: Sun Startup Essentials

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