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Posts Tagged ‘mac’

35 Years & $317 Billion Later, Apple Intends To Dominate a Post-PC World

01 Apr


On April 1, 1976, Steve Jobs, Steve Wozniak and Ronald Wayne established a small company to sell personal computer kits hand-built by Wozniak. That company, as you probably know, was Apple Computer.

Thirty-five years later, Apple is now the most valuable technology company in the world. Its market capitalization exceeds $317 billion, trumping longtime rival Microsoft by more than $100 billion. And Apple’s iconic products sit on the desks and in the pockets of millions of people across the world.

Most people know bits and pieces of the Apple story, but the company has a complicated history. Some of us may not know, for example, that Apple had a third co-founder, Ronald Wayne, who got cold feet and sold his 10% stake in Apple less than two weeks later. Everybody knows Steve Jobs, but they may not know Mike Markkula, one of Apple’s first angel investors and the company’s second CEO.

In the 35 years of Apple’s existence, the company has gone through hell and back. The launch of the Macintosh in 1984 and the coinciding “1984″ Super Bowl commercial remain symbols one of Apple’s highest points, but only a year later, then-CEO John Sculley forced Steve Jobs out of the company. A decade later, in 1996, the company was on the brink of destruction when it acquired NeXT and brought Steve Jobs back. In 1997, Microsoft invested $150 million in Apple to keep it afloat (something it probably now regrets), and soon after came Apple’s golden years with the iPod, iMac, MacBook, iPhone and now the iPad.

We don’t necessarily want to dwell on Apple’s past; you can visit Wikipedia if you want a lesson in Apple Inc.’s history. Instead, let’s focus on what Apple might do in the next 35 years.

What’s In Store For The Next 35 Years?

For the last 35 years, Apple has almost always been the underdog. While it languished, Microsoft flourished. In fact, Apple surpassed Microsoft in market cap for the first time last May.

For the next few decades, however, the technology titan will be incumbent. Apple has a giant target on its back, and it’s not just Microsoft taking aim. Apple also faces challenges from Google, Amazon and a plethora of mobile device manufacturers. While Apple is handily beating its competition today, the status quo could change at any moment.

And while Apple fends off Android, PCs and competing tablets, it has its eye on creating a post-PC world. Rather than compete on hardware specs, it competes on design and user experience. Its a world of mobile devices that Apple intends to dominate for decades to come.

Leading the charge is Steve Jobs, not only the company’s CEO but also its heart and soul. While he’s currently on medical leave, he did show up for the unveiling of the iPad 2, demonstrating things aren’t as dire as previously rumored.

Still, Apple will some day have to continue its quest to redefine technology without its iconic leader, and many question whether anybody can provide the design and product vision Jobs has imparted on the company he founded 35 years ago.

Even if you aren’t a fan of Apple products, it’s tough not to be impressed with what Apple has been able to accomplish since 1976. We wonder what products it will create and challenges it will face in the next 35 years. Right now though, the sun is definitely shining down on Cupertino.

More About: iMac, ipad, iPad 2, iphone, iphone 3g, iphone 3Gs, iphone 4, ipod, mac, macbook, Macbook Pro, macintosh, steve jobs, steve wozniak

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What if you had bought AAPL stock instead of Apple products?

10 Mar

Since 2003, the rise of Apple's stock has been stratospheric. Currently AAPL sits at US$346, but many analysts expect it to be at $450 or higher in the next 12 months. The growth of the stock over the years is attributed to Apple's bottom line, its creative and business teams, the fact that it has zero debt, tens of billions of dollars in the bank, and of course, the fact that it sells the hottest consumer electronics on the planet. But what if instead of buying Apple's products, like a PowerBook or original iPod, those who are most responsible for the stock's increase -- you, the consumer -- bought AAPL stock?

Software engineer Kyle Conroy has compiled a list of how much money you would have today if, for example, instead of spending $5700 on a Apple PowerBook G3 250 when it was released on November 10, 1997 you'd spent that same amount on AAPL stock. The answer? Instead owning of a laptop that's probably worth all of twenty bucks today, you'd own $330,563 of AAPL stock. Makes you cringe, doesn't it?

For those of you who bought an original 5 GB iPod for $399 on October 23, 2001, your money, had you purchased AAPL stock, today would be worth $11,914. Spending $1599 on Apple's original iBook G3 on July 21, 1999 would net you $32,031 in AAPL stock today. The list goes on and on.

The good news is that Apple is one of the strongest, healthiest companies on the planet, which controls many emerging markets that still have a decade or more of growth (smartphones, tablets, etc.). In three years today's closing price of $346 is going to make AAPL stock look cheap.

What if you had bought AAPL stock instead of Apple products? originally appeared on TUAW on Fri, 11 Mar 2011 00:00:00 EST. Please see our terms for use of feeds.

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An Update is Available For Your Computer

23 Feb

source: duelinganalogs

Got Questions? Ask Them Now FREE on MakeUseOf Answers!

 

Original article: An Update is Available For Your Computer

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How the Mac App Store Changes Everything

06 Jan


The Mac App Store has arrived and with it comes access to more than 1,000 different free and paid apps. While nearly identical in design to the iTunes App Store for iOS apps, the Mac App Store represents a big shift in Mac application discovery and development.

We’ve already done a walkthrough of the new store. What follows is our analysis of the overall store experience after spending the past few hours exploring the store, downloading applications, comparing the release to initial expectations and ruminating on how it will change the developer ecosystem.

If you’ve yet to experience the Mac App Store, you’ll need to upgrade your Mac OS X software to version 10.6.6. Once you do, you’ll find the Mac App Store waiting for you in your dock. We encourage you to check it out for yourself and add your thoughts on the new store in the comments section below.

A Meaty Experience

The Mac App Store is packed with more than 1,000 applications out of the gate. This vast collection of applications spans 21 different categories, and Apple has done an amazing job ensuring that the store feels boundless — in the sense that there are more apps than you could ever dream of — and is full of must-own applications. That is: there’s not a lot of fluff here (yet, anyways).

New, just-for-Mac apps like Angry Birds [App Store link] and Twitter [App Store link] are here. So too, are standbys from Apple (iLife) and the Omni Group, along side lightweight fare such as Caffeine [App Store link] and StuffIt Expander [App Store link]. Even Mashable [App Store link] has its own Mac app.

Apple has also wisely replicated its iTunes App Store “Top Charts,” “New and Noteworthy,” “What’s Hot,” and “Staff Favorites” lists in the Mac App Store. The Mac App Store home screen features these curated app catalogs, making quick app perusal and discovery a breeze.

Grab-and-Go Appeal

Most retail and convenience stores stock small or inexpensive products near the register to appeal to customers waiting in line. This strategy creates a grab-and-go atmosphere where customers spend less time thinking about whether they actually need these products and instead make last-minute impulse buys.

Apple mastered the grab-and-go idea with the iTunes App Store and it’s done it again with the Mac App Store. It’s the ultimate model for impulse, grab-and-go shopping where consumers can forget about busting out their credit cards and stop fretting over whether an app is a wise investment.

The frictionless marketplace gives developers direct access to window shopping Mac users who, with just a click or two, can download their apps. It works because consumers have developed a blind faith (misguided or not) in Apple’s ability to create a marketplace of vetted applications. Gone are the days when Mac owners need to trouble themselves with going out of their way to search for apps; now the apps come to them. And while the strict application review process may trouble some developers, Apple’s seal of approval could mean the difference between an app that is relegated to obscurity and one that gets noticed.

Evernote, for instance, is already a top performer among free apps. Existing Evernote users likely knew of, and already downloaded, the Mac version for their desktops. The application’s prominence in the store, however, will likely introduce a whole new audience to the startup’s note-taking and productivity platform. Today, Evernote [App Store link] is seeing an 1800% increase in Mac registrations over a normal day, according to a representation for the company. For a nearly three year-old startup, this kind of exposure could prove instrumental in expanding its user base faster and converting free users into more engaged, paid users.

Plus, while it may be anecdotal, the mere structure of the store — glossy photos, user reviews, top charts etc. — inspired me to purchase apps that I was previously aware of but too trigger-shy to purchase (Zipline and Pixelmator, for instance).

Yet Another App Store

The Mac App Store houses applications for Mac owners to use locally on their desktops. The iTunes App Store houses applications for iPhone, iPod Touch and iPad. Apple makes that distinction relatively clear — it’s punctuated by a standalone store outside of iTunes, but its existence does complicate things a bit.

The less tech savvy user may be confused as to the difference between the apps they can find in the iTunes App Store and those they can find in the new Mac App Store. Many applications available are Mac duplicates with heftier price tags than their iOS counterparts, which only adds to the confusion.

When many Mac users update their OS software to 10.6.6, they many not understand why there’s an extra icon in their dock and why they’d want to purchase an application that resembles one they already own.

Apple makes it a priority to release hardware and software designed for the average Jane/Joe. While the Mac App Store product itself meets those standards, the way it was rolled out as a separate product may not.

Mac Ecosystem Evolution

A marketplace that can foster impulse purchases and downloads is a marketplace that will change the entire ecosystem around Mac applications. Mac users, on average, will buy more apps; developers will get exponentially higher exposure and revenues; and Apple’s line of iMacs and Mac Books will become even more appealing to computer purchasers.

As the ecosystem evolves, however, not every veteran Mac developer will appreciate the changes that are being force-fed to them. Developers will have much less control, may need to cave to Apple’s requests during the review process, will sacrifice 30% of revenue for placement and will not be allowed to charge for app upgrades. And, there’s still the outstanding question of how volume pricing will be handled.

Apple’s new Mac App Store could also drive the average market price for Mac applications downward, because price point will largely factor into total downloads and, by association, whether or not apps make the top charts and get featured more prominently. We’ve already seen that race to the bottom occur with iOS applications, where the average price of apps is around $4 (less if you include games).

For better or worse, things are changing. Realmac, makers of Mac apps like LittleSnapper [App Store link] (which I recommend), penned a post yesterday on some of the side effects of the Mac App Store it anticipates post launch. The software maker argues that apps will become more single purpose, upgrade pricing will never be a reality and apps will cheaper on average.

On the whole, however, Realmac concludes, “We think that the Mac App Store is likely to jump-start the already lively Mac developer community, and that developers would be crazy to either remain inflexible on the App Store or forego it altogether.”

It’s a conclusion that seems sound based on my initial experience with Mac App Store.

More Mac App Store Coverage from Mashable:

- Apple Launches Mac App Store With More Than 1,000 Apps
- The Mac App Store: A Walkthrough [GALLERY]
- HOW TO: Fix “Error 100″ in the Mac App Store
- The Mac App Store: The Good, the Bad & the Unknown [Announcement Coverage]

Image courtesy of Realmac Software

Reviews: Angry Birds, App Store, Evernote, LittleSnapper, Mashable, Pixelmator, Twitter

More About: apple, developers, mac, mac app store, mac os x, realmac, software

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Chrome Lets You Remove Your Flash and Have It, Too

04 Nov
John Gruber at Daring Fireball has a clever workaround for when you want to have Flash available on demand on a Mac, but don't want it installed by default in all your browsers. John formerly used ClickToFlash with Safari to let him selectively control which Flash content displayed; there's a similar add-on called Flashblock for Firefox. Instead, John removed Flash from the various plug-in directories shared by browsers. He notes that Web sites now feed him alternative content, like static ads, since his browser no longer pretends it can accept Flash only to ignore it. A YouTube extension forces HTML5-compatible video to load, too. When he needs Flash, John launches Google Chrome, which has integral Flash support (it can be disabled, but you can't whitelist or blacklist specific sites). When he's done, he quits Chrome to prevent Flash from chewing cycles in the background.

 
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