RSS
 

Posts Tagged ‘myspace’

The Social Media World Before Twitter And Facebook [Infographic]

10 Feb

A world without Twitter or Facebook seems distant and almost non existent. Yet still there was a time, long ago (hrmm..), when they didn’t exist. As a matter of fact, Facebook didn’t even exist 8 years ago and Twitter even less. So, if you feel like you’ve been using Twitter or Facebook for ages, well then you’re wrong. Some say Social Media was invented at the same time as the Internet was. The reason why is because at that point we all got a forum where we could interact with people all around the world. However, the real term Social Media really started way later. There are literally hundreds of social networking services on the Internet today, and many that you have never heard of.

You might not know it, but there were actually a few successful social networking services before Twitter and Facebook even though when reading their names you might not recognize them at all. Some of us used the Internet purely to look up information and send files back and forth. Some even used chat rooms and message services like ICQ or AOL Instant Messanger.

But mostly, we never touched the social networking world or even came close to it before Facebook and Twitter. You will be surprised to know that there were actually quite a few services that you would file under the category of Social Networking Services. The whole thing started with an email, and it is on that road that we will soon come to Facebook and Twitter. Watch the whole pre-Facebook and pre-Twitter world unfold in front of your eyes with this awesome infographic designed and created by Online Schools. Interesting indeed!

The History Before Facebook TwitterThe History Before Facebook TwitterThe History Before Facebook TwitterThe History Before Facebook Twitter

 

Buddy Media Gives Social Marketers Front Row Campaign Access With BuddyBrain

10 Sep

Buddy Media has for some time been acting as a multi-faceted guide to businesses in an online setting that increasingly calls for investment in social integration and social marketing. The company has done everything from managing fairly common-seeming advertising campaigns to developing social applications. Today it unveiled a service called BuddyBrain for “app-vertisers” to more closely observe and manage intel emerging from campaigns conducted in the social realm.

BuddyBrain is segmented into four main quadrants: project center, intelligence center, reference tools, and social wire. A dashboard offering a view of information culled from each sector acts as a sort of welcome screen to one’s account. Naturally, active projects are shown with especial prominence on the page. And beneath the surface, data provided by most every component held within the application is elegantly presented. Details have been well attended to.

The company is issuing this command center as a kind of organizational utility. Better to grasp the workings of the social application space, observe media chatter, maintain focus on the ABCs of project development and execution. And also to, in the words of CEO Michael Lazerow, “entice more brands to make the leap into social advertising and to better service our existing clientele” by keeping to an order of accountability and results. Of course, any reasonable intimation of the marketing space will regard such attentions as crucial. The purpose of BuddyBrain is really to wrap several pieces into one streamlined setup.

In addition to its case-by-case, client-by-client analysis, Buddy Media says the utility’s analysis also makes evident some broad, industry-wide findings. The company provides as an example an aggregate reading of its own most popular “app-vertisement” campaigns:

140,000 installs within 30 days of the start of a campaign;

Those users interacting with said applications spend roughly 2 and 1/2 minutes with each, a time span clearly assessed to be far greater than banner ads and television spots;

85% of users returned for more time spent, and over half returned semi-regularly within 30 days of installation.

We spoke yesterday about media and business and its growing role in the social sphere online - and how various specialists are catering services to the branded world to better connect to citizens of the cloud. Buddy Media is no doubt striving to bring more parties to the table and for those parties present to engage at higher levels still. Its resume includes brands such as Anheuser Busch, Fox, HBO, Microsoft, and Facebook, and ad agencies OmnicomGroup, Universal McCann, JWT and WPP. And it seems safe to presume BuddyBrain, having availed users this palette of applications, will only catalyze growth further.

---
Related Articles at Mashable - All That's New on the Web:

Buddy Media Acquires Five Popular Facebook Apps
Facebook Application “Crushes” Acquired by Buddy Media
Making Facebook Apps Continues to Pay Off for Buddy Media
Buddy University: Attack of the Facebook Clone
30Boxes Launches Flash Buddy Cards
Badongo Offers Buddy Upload Tool for Mac
Sprout Raises $5 Million For Web-Based Flash Creation Tools

 
Comments Off on Buddy Media Gives Social Marketers Front Row Campaign Access With BuddyBrain

Posted in social networking