Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
â€Chief Creative Director: Gideon Amichay

Executive Creative Director: Tzur Golan

Creative Director: Yariv Twig
â€Art Directors: Gil Aviyam, Dror Nachumi
â€Illustrators: Gil Aviyam, Lena Guberman
â€Copywriters: Sharon Refael, Oren Meir
â€Executive Client Director: Adam Polachek
â€Account Supervisor: Yael Yuz
â€Account Manager: Mayran Sadeh
â€Head of Strategic Planning: Yoni Lahav
â€Planning Director: Zohar Reznik
â€Planner: Nili Rabinowitz
Published: February 2011
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