What if JC Penney Link Buying is Just the American Way?

30 Mar

British SEO tools company, Linkdex, has released data to Search Engine Watch that suggests, in their assessment, that JC Penney's link buying strategy was simply just good business sense.

Linkdex (not to be mistaken with Searchdex, the company accused of brokering the links), argues that from their analysis of competitor links JC Penney saw a gap in the market and aggressively chased the opportunity. Perhaps, the SEO should be commended for clearly understanding how Google's algorithm works, rather than villified for using 'dirty little secret' tactics that are proven to work and generate money? After all, it's not like anyone can get arrested for buying and selling links. Not yet, anyway.

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