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Starbucks Is the First Brand to Reach 10 Million Facebook Likes

14 Jul

Starbucks became the first brand on Facebook to collect a fan base of 10 million on Wednesday. This growth comes on the heels of Lady Gaga becoming the first person to gather the same number of fans.

Starbucks has undoubtedly been one of the most successful brands on Facebook, partly due to the store’s popularity and ubiquitousness, but also because the company maintains a very active presence on Facebook.

The company’s audience of 10 million people around the world has been hard won with marketing, promotions and advertising. Over the years Starbucks has given away free ice cream on Facebook, been recognized by Facebook and was also the most popular brand.

The Page is consistently one of the top 20 fastest growing Pages, as evidenced by our weekly posts showing the number of fans added to the Pages with the aid of our PageData tool. And Starbucks consistently has an update or promotion for every occasion.

 
 

Plants can think and perform computations, say scientists [Mad Science]

14 Jul
Plants are able to assess their environment by analyzing light, and are able to "remember" light they have experienced recently. By analyzing chemical reactions in leaves, scientists have come to appreciate that plants possess a kind of intelligence. More »
 
 

The Illusion of Transparency

14 Jul

The Misconception: When your emotions run high, people can look at you and tell what you are thinking and feeling.

The Truth: Your subjective experience is not observable, and you overestimate how much you telegraph your inner thoughts and emotions.

You stand in front of your speech class with your outline centered on the lectern, your stomach performing gymnastics.

You sat through all the other speeches, tapping the floor, transferring nervous energy into the tiles through a restless foot, periodically wiping your hands on the top of your pants to wick away the sweat.

Each time the speaker summed up and the class applauded, you clapped along with everyone else, and as it subsided you realized how loud your heart was thumping when a fresh silence settled.

Finally, the instructor called your name, and your eyes cranked open. You felt as if you had eaten a spoonful of sawdust as you walked up to the blackboard planting each foot carefully so as not to stumble.

As you begin to speak the lines you’ve rehearsed, you search the faces of your classmates.

“Why is he smiling? What is she scribbling? Is that a frown?”

“Oh no,” you think, “they can see how nervous I am.”

I must look like an idiot. I’m bombing, aren’t I? This is horrible. Please let a meteor hit this classroom before I have to say another word.

“I’m sorry,” you say to the audience. “Let me start over.”

Now it’s even worse. What kind of moron apologizes in the middle of a speech?

Your voice quavers. Flop sweat gathers behind your neck. You become certain your skin must be glowing red and everyone in the room is holding back laughter.

Except, they aren’t.

They are just bored. Your anxiety is peaking, and it feels like waves of emotional energy must be radiating from your head like some sort of despair halo, but there is nothing to see on the outside other than your facial expressions. Keep those under control and you are home free.

“If you’re quiet at a party, people don’t know if it’s because you’re arrogant and you think you’re better than everyone else or because you’re shy and don’t know how to talk to people…but you know, because you know your thoughts and feelings. So things like anxiety, optimism and pessimism, your tendency to daydream, and your general level of happiness—what’s going on inside of you, rather than things you do—those are things other people have a hard time knowing.”

- Simine Vazire from a 2009 interview in Psychology Today conducted by Sam Gosling

To get information out of one head and into another, it has to be transmitted through some sort of communication. Faces, sounds, gestures, words like the ones you are reading now – we must depend on these clunky tools because no matter how strong an emotion or how powerful an idea, it never seems as intense or potent to the world outside your mind as it does to the one within.

This is the illusion of transparency.

You know what you are feeling, what you are thinking, and you tend to believe those thoughts and emotions are leaking out of your pores, visible to the world, perceivable to the outside.

You overestimate how obvious what you truly think must be and fail to recognize other people in your life are in their own bubbles, thinking the same thing about their inner worlds.

Source: tvtropes.org

When you try to imagine what other people are thinking, you have no choice but to start from inside your noggin. In there, with your perturbations pushing up against you, among your inescapable self, you think your thoughts and feelings must be evident.

Sure, when people are paying attention, they can read you to an extent, but you grossly overestimate how much so.

You can test the illusion of transparency using a method created by Elizabeth Newton.

Pick a song everyone knows, like your national anthem, and have someone else sit across from you. Now, tap out the song with your fingertips.

After a verse or two, ask the other person what you were tapping.

In your mind, you can hear every note, every instrument. In their mind, they can hear your fingers tapping.

(If you record a video performing this experiment yourself and post it on YouTube, I’ll add it to this post if you send me the link.)

Pause here and try it out. I’ll wait.

Ok. I’m going to assume you’ve been tapping. How did you do? Did they figure out what you were trying to play?

Probably not. How confident were you? Was it frustrating?

In Newton’s study, the tappers predicted the listeners would be able to guess the tune half of the time, but the listeners correctly guessed about 3 percent of the songs.

The rich, complex experience of being you is impossible to see. Your subjective experience is wholly unobservable to anyone but yourself.

Yet, much of the time, you assume this isn’t so, that what you think and feel must be apparent.

The huge discrepancy between what you think people will understand and what they really do has probably lead to all sorts of mistakes in text messages and emails.

If you are like me, you often have to back up and restate your case, or answer questions about your tone, or reword everything and try sending it again.

We always know what we mean by our words, and so we expect others to know it too.  Reading our own writing, the intended interpretation falls easily into place, guided by our knowledge of what we really meant.  It’s hard to empathize with someone who must interpret blindly, guided only by the words.

- Eliezer Yudowsky from Lesswrong.com

On the Internet, people often include “/s” at the end of a statement to indicate sarcasm. It was so hard to communicate tone online we had to create a new punctuation mark.

Getting an idea out of one head and into another is difficult, and much can be lost in the information transfer. An insight which slams into you like an avalanche won’t have the same impact coming out of your mouth or fingertips.

In 1998, Thomas Gilovich, Victoria Medvec and Kenneth Savitsky published their research on the illusion of transparency in The Journal of Personality and Social Psychology.

They reasoned your subjective experience, or phenomenology, was so potent you would have a hard time seeing beyond it when you were in a heightened emotional state.

Their hypothesis was based on the spotlight effect – the belief everyone is looking right at you, judging your actions and appearance, when in reality you disappear into the background most of the time.

Gilovich, Medvec and Savitsky figured the effect was so powerful it made you feel as if the imaginary spotlight could penetrate your gestures, words and expressions and reveal your private world as well.

They had Cornell students divide into groups. An audience would listen as individuals read questions from index cards  and then answered them out loud. They either lied or told the truth based on what the card said to do on a label only they could see.

Source: Ms L

Audience members were told they would get prizes based on how many liars they detected.

Liars would say something like, “I have met David Letterman.”

They then had to guess how many people could tell they had lied while the audience tried to figure out who out of the five was fibbing.

The results? Half of the liars thought they had been caught, but only a quarter were – they strongly overestimated their transparency.

In subsequent experiments the variables were shuffled around and the lies presented in other ways; the results were nearly identical.

Studies all throughout the 1980s showed you are confident in your ability to see through liars, yet you are actually terrible at it. On the other side, you think your lies will be easy to detect, that you are more transparent than you are.

Gilovich, Medvec and Savitsky moved on to another experiment.

They sat students down in front of a video camera and a row of 15 cups filled with red liquid. They asked to students to hide their expressions as they tasted the beverages because five of the drinks were going to be rat nasty.

They then had 10 people watch the tape and asked the students who did the tasting to estimate how many of the observers would be able to tell when they had imbibed something gross.

On average, they guessed about half of the observers would see their revulsion, but only 3.5 percent could.

Pushing ahead, they tried another experiment based on the research of Miller and McFarland on the bystander effect (the more people who witness an emergency, the less likely any one person will leap into action).

“When confronted with a potential emergency, people typically play it cool, adopt a look of nonchalance, and monitor the reactions of others to determine if a crisis is really at hand. No one wants to overreact, after all, if it might not be a true emergency. However, because each individual holds back, looks nonchalant, and monitors the reactions of others, sometimes everyone concludes (perhaps erroneously) that the situation is not an emergency and hence does not require intervention.”

- Gilovich, Medvec and Savitsky from their study of The Illusion of Transparency

Once again, their research showed when people were in a situation in which they felt concerned and alarmed, they assumed it was written all over their faces when it reality it wasn’t. In turn, they thought if other people were freaking out, they would be able to see it.

In 2003, Kenneth Savitsky and Thomas Gilovich conducted a study to determine if they could short-circuit the illusion of transparency.

They had people give public speeches on the spot and then rate how nervous they thought they looked to their audience. Sure enough, they said they looked like a wreck, but the onlookers didn’t notice it.

Still, in this experiment some people got stuck in a feedback loop. They thought they appeared nervous, so they started to try and compensate, and then they thought the compensation was noticeable and tried to cover that up which they then felt was more obvious, and so on until they worked themselves up into a state where they were obviously freaking out.

They decided to run the experiment again, but this time they explained the illusion of transparency to some of the subjects, telling them they might feel like everyone could see them losing it, but they probably couldn’t.

This time, the feedback loop was broken. Those told about the illusion felt less stressed, gave better speeches and the audiences said they were more composed.

Our results thus lend credence to the notion that “the truth can set you free”: Knowing the truth about the illusion of transparency set participants free from the cycle of anxiety…

- Kenneth Savitsky and Thomas Gilovich

When your emotions take over, when your own mental state becomes the focus of your attention, your ability to gauge what other people are experiencing gets muted. If you are trying to see yourself through their eyes, you will fail.

Knowing this, you can plan for the effect and overcome it.

When you get near the person you have a crush on and feel the war drums in your gut, don’t freak out. You don’t look as nervous as you feel.

When you stand in front of an audience or get interviewed on camera, there might be a thunderstorm of anxiety in your brain, but it can’t get out; you look far more composed than you believe. Smile.

When your mother-in-law cooks a meal better fit for a dog bowl, she can’t hear your brain stem begging you to spit it out.

If you are trying to communicate something complex, or you have vast knowledge of a subject someone else does not, realize it is going to be difficult to put yourself in their shoes. The explanation process may become thorny, but don’t take it out on them. Just because they can’t see inside your mind doesn’t mean they are not so smart.

You don’t suddenly become telepathic when angry, anxious or alarmed. Keep calm and carry on.

Links:

The Speech Anxiety Study

The Illusion of Transparency Study

The Illusion of Transparency and Language at Lesswrong.com

Mixed Signals from Psychology Today


 
 

Our Eavesdropping-on-ET Strategy Not Likely to Work

14 Jul

Bad news for SETI: Even with the most sensitive radio telescopes yet designed, humans probably won’t find intelligent aliens by listening in on their phones and televisions, a new study finds.

“Eavesdropping on ET is very hard, even with the latest radio telescopes,” said astronomer Duncan Forgan of the University of Edinburgh, a coauthor of the study. “If we don’t try any other ways of searching for aliens, then we may never find them.”

Forgan and astronomer Robert Nichol of the Institute of Cosmology and Gravitation in the U.K. set out to test the suggestion that rather than building expensive telescopes dedicated exclusively to listening for signals from aliens, SETI — the search for extra-terrestrial intelligence — could be done on the cheap by piggy-backing on other astronomy missions.

Some astronomers hoped SETI searches could ride on the coattails of the planned Square Kilometer Array, which will probe the history of the universe with thousands of small antennas spread out either Australia or South Africa.

“We focused on the SKA because it will be an incredible advancement in radio astronomy,” Forgan said. “It will be the most powerful radio telescope ever built.”

The SKA will also be sensitive in the same frequency range that cellphones, radio and television operate in. If the aliens out there are anything like us, that frequency range is exactly where we should expect to find them, astronomers have suggested.

In 2007, astrophysicists Abraham Loeb and Matias Zaldarriaga of the Harvard-Smithsonian Center for Astrophysics calculated that signals similar to those used in human military radar could be detected from more than 160 light-years away using a telescope in the Netherlands called LOFAR, and more than 650 light-years away using the SKA.

But assuming these aliens have technology like ours, there won’t be enough time to find them, Forgan and Nichol argue. Humans, the only intelligent civilization we know of, have been communicating using radio waves for only about 100 years — and we’re beginning to go quiet. Advances in technology mean less power is needed to broadcast, and digital communication is starting to replace radio altogether.

Forgan and Nichol randomly generated about 500,000 alien civilizations based on current theories of planet formation, and an optimistic guess as to how many would develop life. They then assumed that each civilization broadcasts in radio for 100 years, and they can hear each other from up to 300 light-years away.

“All communication disappears,” the team wrote. Even with a telescope like the SKA, the odds of eavesdropping on another civilization are one in 10 million. The results were posted in a paper on the astronomy preprint website arxiv.org and accepted for publication in the International Journal of Astrobiology.

A more fruitful strategy would be to target our searches, Forgan suggests. We may not be able to hear leaked signals, but we could still pick up a deliberate beacon from a civilization that wanted to announce its presence. A telescope dedicated to searching for such a beacon, like the Allen Telescope Array in northern California, would improve the odds to one in 10 thousand.

Jill Tarter of the SETI Institute thinks Forgan underestimates the usefulness of the SKA. “The SKA is being built with a large field of view and many simultaneous beams, so that there should in fact be significant observing time available for SETI,” she said.

Whatever the odds, Loeb thinks we should eavesdrop, anyway. “Rather than speculate about how generic is our own evolution and whether others will be the same, we should just search,” he said. He points out that a lot of technological advances are driven by social forces. For example, Earth gave off the most radio waves during the Cold War, when radar ballistic missile searches were common.

“Politics are impossible to predict, they don’t follow laws of physics,” he said. “We should just explore the sky, and try to set as strong limits as we can.”

Forgan agrees. “We should always continue to eavesdrop as it is a cheap search method, especially if we piggy-back,” he said. “If you don’t listen, you won’t hear anything.”

Image: SKA

See Also:

Follow us on Twitter @astrolisaFor and @wiredscience, and on Facebook.

 
 

Air walk. By Donny Ariefianto.

13 Jul

"Air walk. By Donny Ariefianto."
 
 

Terrace rice fields in Yunnan Province, China.

13 Jul

"Terrace rice fields in Yunnan Province, China."
 
 

55 Dune Road, Estate of the Day

13 Jul

Summer and thoughts drift toward the Hamptons, white sands, green grass an an expanse of deep blue ocean. David J. Wine, vice chairman of Related Companies, responsible for the Hudson Riverfront's Superior Ink, one of Manhattan's most successful downtown developments, has developed 55 Dune Road, a luxury hideaway in Bridgehampton. The first property is the first independent venture for Oliver's Company, Wine's holding company. 55 Dune Road is a modern oceanfront dream home on a .7 acre oceanfront spot. The home boasts enviable 70-degree forever-protected ocean and Mecox-Bay views.

The property includes a 3,800-square-foot main house and an 800-square-foot pool house joined by an elevated, double-infinity-edge pool with views of the ocean, Mecox Bay and surrounding dunes.The private landscaped courtyard by Edmund Hollander Design, Inc. connects the main house and the pool house. The four-bedroom main house has interiors by designer Robert Stilin. The home has rift and quarter sawn white oak with an ultra matte finish throughout, a bay view dining deck, an oceanfront deck and two wood-burning fireplaces. The kitchen has state-of-the-art Sub-Zero, Wolf and Miele appliances. The master suite entices with a master bath with a Hoesch Philippe Starck soaking tub peering straight out onto the ocean and Dornbracht fixtures. Wyeth, which specializes in museum-quality Mid-Century Modern antiques, raw industrial metal objects and rare vintage collectibles, will fully furnish the interiors of 55 Dune Road under the direction of Stilin.

The home's size is deliberate. "The average home in this price range currently on the market in the Hamptons is well over 7,000 square feet, and the average oceanfront home is over $20 million," said David J. Wine. "Who needs all that maintenance and hassle? Today, people are looking for smarter, flexible and inspiring spaces that afford the highest quality architecture, design and location. This is why we designed 55 Dune Road." Bill Williams and Dana Trotter of Sotheby's International Realty have the listing.

Gallery: 55 Dune Road

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55 Dune Road, Estate of the Day

13 Jul

Summer and thoughts drift toward the Hamptons, white sands, green grass an an expanse of deep blue ocean. David J. Wine, vice chairman of Related Companies, responsible for the Hudson Riverfront's Superior Ink, one of Manhattan's most successful downtown developments, has developed 55 Dune Road, a luxury hideaway in Bridgehampton. The first property is the first independent venture for Oliver's Company, Wine's holding company. 55 Dune Road is a modern oceanfront dream home on a .7 acre oceanfront spot. The home boasts enviable 70-degree forever-protected ocean and Mecox-Bay views.

The property includes a 3,800-square-foot main house and an 800-square-foot pool house joined by an elevated, double-infinity-edge pool with views of the ocean, Mecox Bay and surrounding dunes.The private landscaped courtyard by Edmund Hollander Design, Inc. connects the main house and the pool house. The four-bedroom main house has interiors by designer Robert Stilin. The home has rift and quarter sawn white oak with an ultra matte finish throughout, a bay view dining deck, an oceanfront deck and two wood-burning fireplaces. The kitchen has state-of-the-art Sub-Zero, Wolf and Miele appliances. The master suite entices with a master bath with a Hoesch Philippe Starck soaking tub peering straight out onto the ocean and Dornbracht fixtures. Wyeth, which specializes in museum-quality Mid-Century Modern antiques, raw industrial metal objects and rare vintage collectibles, will fully furnish the interiors of 55 Dune Road under the direction of Stilin.

The home's size is deliberate. "The average home in this price range currently on the market in the Hamptons is well over 7,000 square feet, and the average oceanfront home is over $20 million," said David J. Wine. "Who needs all that maintenance and hassle? Today, people are looking for smarter, flexible and inspiring spaces that afford the highest quality architecture, design and location. This is why we designed 55 Dune Road." Bill Williams and Dana Trotter of Sotheby's International Realty have the listing.

Gallery: 55 Dune Road

Continue reading 55 Dune Road, Estate of the Day

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55 Dune Road, Estate of the Day originally appeared on Luxist on Tue, 13 Jul 2010 13:01:00 EST. Please see our terms for use of feeds.

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The greatest rant you’ll see this week: World War II is full of plot holes, and the writers should all be fired [This Is Awesome]

13 Jul
If you think your favorite science fiction TV show is full of nonsensical plot twists and lazy writing, you should check out the World War II documentaries, suggests Squid314 on Livejournal, in the funniest blog post you're likely to read this week. Who on Earth would believe that the Allies could actually win the Battle of the Bulge? It's total nonsense, and "Whoever wrote this episode obviously had never been within a thousand miles of an actual military." Adds Squid314, aka Scott: More »
 
 

What Caffeine Actually Does to Your Brain [Explainer]

13 Jul
For all of its wild popularity, caffeine is one seriously misunderstood substance. It's not a simple upper, and it works differently on different people with different tolerances—even in different menstrual cycles. But you can make it work better for you. More »