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Posts Tagged ‘spark-of-genius’

Create Automated Website Tests with Ease

12 Oct


This post is part of Mashable’s Spark of Genius series, which highlights a unique feature of startups. The series is made possible by Microsoft BizSpark.. If you would like to have your startup considered for inclusion, please see the details here.

Name: Fake

Quick Pitch: Fake is a new browser for Mac OS X that makes web automation and testing simple.

Genius Idea: Inspired by Apple’s Automator, Fake is a tool that lets web designers and developers create graphical workflows that can be run again and again, without human interaction. These workflows can be saved, shared and edited at ease.

Fake is the creation of Todd Ditchendorf’s Celestial Teapot Software. Ditchendorf is the guy responsible for Fluid, one of our favorite single-site browsers.

Whereas Fluid is a great tool that can appeal to a wide array of users, Fake’s target audience consists of developers, web designers or people that have to perform the same automated tasks repeatedly. That is to say, if you aren’t doing a lot of website testing, unit tests or debugging, Fake might not be for you.

However, if you are a web designer or developer, Fake is just awesome. I’ve been using this app for the last month or so and I have to say, the ability to create workflows to perform rudimentary tasks like capturing a screenshot or filling out a form or clicking on a link is just really remarkable.

A common workflow I utilize is taking screenshots. Oftentimes when I’m writing a post, I’ll need a screenshot from lots of different sources. Rather than taking each screenshot individually, I can just enter in each URL into Fake and have it repeat the “capture screenshot” action for each site. That way, while I’m writing in the background, my screenshots are being captured and saved to a folder of my choice.

For testing purposes especially, the fact that Fake has assertions, assertion failure handlers and error handlers makes it really powerful. It’s often hard to get a real sense of how a site or web app is going to perform under certain conditions. User testing is great, but it can be expensive and time consuming, especially if you need to test various alternating aspects of a site.

The great thing about saving workflows is that you can modify or rerun the workflow against other content. So for people doing A/B testing, you can set up the same set of “fake” interactions for each version and compare results.

Fake is $29.95, but you can download a free trial to see how you like the app. The trial doesn’t let you save workflows and limits you to eight actions at a time, but it’s a great way to determine whether you need this kind of app.

Check out this video to see Fake in action:

Designers and developers — what types of tools do you use for unit or automated testing? Let us know.


Sponsored by Microsoft BizSpark


BizSpark is a startup program that gives you three-year access to the latest Microsoft development tools, as well as connecting you to a nationwide network of investors and incubators. There are no upfront costs, so if your business is privately owned, less than three years old, and generates less than U.S.$1 million in annual revenue, you can sign up today.


Reviews: fluid

More About: automator, fake, fluid, mac apps, single-site browser, software, unit testing

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Simultaneously Publish Your Content to the Web, Facebook, iPhone and iPad

07 Jul


Mashable’s Spark of Genius series highlights a unique feature of startups. If you would like to have your startup considered for inclusion, see details here. The series is made possible by Microsoft BizSpark.

Name: Publisha

Quick Pitch: Publisha is a free browser-based solution that allows integrated publishing across digital platforms with built-in social media, analytics and revenue streams.

Genius Idea: Publisha is a free new platform that enables users to simultaneously format and publish content to the web, Facebook, RSS, iPhone and iPad from a single dashboard.

You can import and host your blog or online publication on publisha.com, or keep it at its current domain and simply take advantage of the service’s Facebook, iPhone and iPad publishing features.

The Facebook app is particularly robust. It creates an articles tab you can add to your Facebook Page, complete with a searchable archive, polls and other interactive content. Readers can like, rate and comment on the articles, and respond to polls.

You can also use the platform to publish your content on Publisha’s iPhone and iPad apps; the company has also offered to help “qualifying early adopters” create their own branded apps and drive traffic to their content. The apps host all participating publications on Publisha’s network. To minimize the size of the app, audio and video content are not supported.

Although Publisha is free to use, the company will take a 20% cut of all ad, affiliate and subscription revenue, and charge $2 per every GB of bandwidth used beyond 10GB if you decide to host your publication on Publisha’s website. It will also use 20% of your ad space if you have a free account. Publisha eventually plans to offer two premium packages — priced at $50 and $250 per month, respectively — that offer more bandwidth and take a smaller share of revenue.

Publisha’s Head of Marketing Anna Sjostrom also told us that an aggregated ad service is in the works, which will help match publishers with advertisers. The company also plans to add support for the Kindle and other e-book readers, as well as Ping FM and podcasts.

While we think the costs of Publisha’s services are pretty steep for users who want to build up a publication on publisha.com, we think many could take advantage of Publisha’s Facebook app and keep their sites on a blogging platform like Wordpress or on their own domains. It also couldn’t hurt to push your content to Publisha’s iPhone and iPad apps in the interest of attracting new readers.

What do you think of Publisha’s offerings? Do you plan to use them for your online publication?

[img credit: smaedli]


Sponsored by Microsoft BizSpark


BizSpark is a startup program that gives you three-year access to the latest Microsoft development tools, as well as connecting you to a nationwide network of investors and incubators. There are no upfront costs, so if your business is privately owned, less than three years old, and generates less than U.S.$1 million in annual revenue, you can sign up today.


Reviews: Facebook, WordPress, iPhone

More About: bizspark, Facebook app, ipad, iphone, publisha, spark-of-genius

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