Posts Tagged ‘Stats’

Nearly Half of Americans Use Facebook; Only 7% Use Twitter [STUDY]

24 Feb

A new report from eMarketer finds that most adult Americans with Internet access use Facebook at least once a month, and a full 42.3% of the entire American population was using the site as of this month.

By contrast, Twitter‘s penetration rate was much lower, sitting at around 7% of the total population and 9% of the Internet-using population, according to the report.

Late last year, Facebook founder and CEO Mark Zuckerberg announced that the company saw around 250 million daily users of its 500 million-strong user base. The young exec made the point that Facebook’s products — including Photos, Places, Groups and Messages — are features that people use more frequently than they use other, more established services with similar features because Facebook’s products are inherently social.

Twitter, on the other hand, is driven largely by so-called power users, and only 21% of registered users are actually active on the site. Another interesting and related Twitter usage stat: 22.5% of users are responsible for 90% of all tweets.

One important stat to note, however, is Twitter’s year-over-year growth. Last year around this time, Twitter’s penetration rate was around 7%, and by the end of this year it’s expected to be at 11% for American Internet users, or 16.5% of the population that also uses other social networks. In terms of the overall U.S. population, the numbers are still small, but the growth is steady.

An analyst for the firm said, “eMarketer’s new Twitter usage estimates are lower than our April 2010 forecast. Since then, Twitter has continued to gain traction but at more moderate levels than we had expected.”

The microblogging service celebrated 100 million new accounts created in 2010, and a lot of that growth was due to the company’s investment in official and device-integrated mobile apps.

What do you think it’ll take for Twitter’s growth to really skyrocket and reach more of the population? Or will this service remain a niche product for the web-using elite? Let us know your opinions below.

More About: adoption, facebook, penetration, stats, twitter

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The Most Popular Presentations of 2010 [REPORT]

30 Dec

Popular presentation-sharing website Slideshare posted its annual Zeitgeist summary Thursday, bringing some interesting data to the fore.

For instance, presentations written in Japanese have the highest average number of slides (42), women use fewer slides than men in their presentations and the longest presentation uploaded in 2010 is 1,937 slides long.

This year’s report also laid out some data about the 1,000 most popular presentations on its site this year:

  • Popular Presentations Use a Lot of Slides: The total number of slides in the top 1,000 slide decks has about 63 slides per presentation. The average number of slides for all presentations is 19.
  • Popular Presentations Use Few Words: Popular presentations use about 24 words per slide.
  • There’s Something About Keynote: While only 2% of all presentations were made in Apple Keynote this year, almost 16% of those in the top 1,000 were made in Keynote.

If you’re interested in digging deeper into what makes a presentation so good that people want to share it, check out the most popular presentations of 2010. Eighty-two slide Social Media for Business came in first, followed by Steal This Presentation, which is appropriately a presentation about how to give presentations.

The entire Zeitgeist slideshow is available below:

More About: presentation, slideshare, stats, Zeitgeist

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How Twitter Users Changed in 2010 [CHARTS]

16 Dec

Twitter signed on more than 100 million new users in 2010. As they get acclimated to the information network, significant changes in usage are bound to take place. That’s exactly what social media monitoring company Sysomos found when comparing Twitter usage in 2010 to 2009.

What stands out the most is that more Twitter users have much higher follower and following counts.

Twenty-one percent of Twitter users now follow more than 100 people — that’s up from 7% last year — and 16% now have more than 100 followers, according to Sysomos, which looked at over a billion tweets from 20 million users in 2010 and compared them against data gathered in 2009.

Twitter users in 2010 were much more likely to provide a bio (69%), detailed name (73%), location (82%) and website URL (44%) as part of their public profiles. All of those percentages are more than double what they were in 2009, which means the average Twitter user has become more comfortable with sharing personally identifiable information about themselves.

Sysomos also found that 80.6% of Twitter users have made fewer than 500 tweets, which likely points to the relative newbie status of the average Twitter user. Also noteworthy is that 22.5% of users are responsible for 90% of all tweets.

The report highlights other Twitter-related behaviors, including popular keywords in Twitter bios, and analyzes how the friend-to-follower ratio changes as follower and following counts increase. We’ve included a collection of charts from the Sysomos report below.

Twitter Stats 2010

Twitter Growth

Users with Bios

Users with Detailed Name

Users with Location

Users with Website URL

Change in Friends

Change in Followers

Follower to Friend Ratio

Friend to Follower Ratio

One Word Tag Cloud

Two Word Tag Cloud

Reviews: Twitter

More About: social media, stats, sysomos, twitter

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The Unprecedented Rise of Apple iOS and Other Internet Trends [STATS]

16 Nov

Legendary Internet analyst Mary Meeker has some statistics she thinks every Internet executive should know, including that iOS is growing faster than almost any other Internet technology in history.

At the Web 2.0 Summit in San Francisco, the Morgan Stanley analyst led a rapid-pace presentation on the state of the Internet industry, revealing the state of mobile (Apple and Google are winning), the most under-monetized asset in online advertising (Facebook) and even the secret sauce of Steve Jobs (he has the mind of an engineer and the heart of an artist).

Some of Meeker’s eye-popping stats:

  • 46% of Internet users live in five countries: the USA, Russia, Brazil, China and India.
  • There are 670 million 3G subscribers worldwide, 136.6 million in the U.S. and 106.3 million in Japan.
  • iOS devices reached 120 million subscribers in 13 quarters, far faster than Netscape, AOL or NTT docomo’s growth rates.
  • Nokia and Symbian used to own 62% of the smartphone market (units shipped). Now it’s only 37%, mostly due to Android and iOS.
  • The average CPM for social networking sites is at only $0.55. Meeker thinks this will increase and normalize in the next few years. She also believes that inventory on Facebook is one of the most under-monetized assets on the web.
  • It took e-commerce 15 years to get to 5% of retail. Morgan Stanley predicts mobile should get to that same level in five years.
  • Streaming video is up to 37% of of Internet traffic during traditional “TV hours.” Netflix is the biggest contributor to this, followed by YouTube.
  • Seven of the companies that were in the top 15 publicly traded Internet companies in 2004 are not in that list in 2010.
  • Interest payments and entitlement spending is projected to exceed government revenue by 2025. In other words, the U.S. government is facing a real financial crisis soon.

We’ve included Mary Meeker’s full presentation below. Let us know what you think of her statistics and trends in the comments.

Reviews: Android, Facebook, Google, Internet, YouTube

More About: apple, internet, Internet trends, iOS, Mary Meeker, Morgan Stanley, statistics, stats, steve jobs, W2S2010, Web 2.0 Summit

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FarmVille vs. Real Farms [INFOGRAPHIC]

10 Sep

With all those millions of Facebook and iPhone users tending to virtual crops and sharing them with friends, have you ever wondered how their toils stack up against actual real-life farmers?

How does our output of digital (and decidedly less tasty) tomatoes compare with our worldwide production of real tomatoes? And perhaps most importantly, who are these casual croppers, and are they anything like their plow-toting counterparts?

We broke it down by the numbers and put some of these FarmVille trends in perspective for you.

Go on. Harvest it.

FarmVille Infographic

What do you think? Does FarmVille ignite our romance with all things pastoral? Are digital crops poised to overtake real ones in terms of GDP? What does all this mean for the fate of humanity?

Share your wisdom in the comments.

More Gaming Resources from Mashable:

- 5 Fun FarmVille Accessories
- 10 Classic PC Games That Found New Life on the iPhone
- Why the Social Gaming Biz is Just Heating Up
- Why Games Are the Killer App for Social Networks
- 10 Cool Konami Code Easter Eggs [PICS]

Reviews: Harvest

More About: facebook, farmville, games, gaming, infographic, infographics, iphone, social games, social media, stats, trending, Zynga

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93% of Americans Expect Companies to Have Social Media Presence

29 Sep

A new study is showing that 93% of Americans expect companies to have a presence in social media. 85% say companies should interact with consumers via social media, according to the data released by Cone, Inc.

Specifically, those surveyed believe:

  • Companies should use social networks to solve my problems (43%)
  • Companies should solicit feedback on their products and services (41%)
  • Companies should develop new ways for consumers to interact with their brand (37%)
  • Companies should market to consumers (25%)

Men are twice as likely to interact with companies via social media than women. 33% will interact one or more times a week while only 17% of women will.

Two-thirds of households with 3 people or more and those making $75,000 or more feel a stronger connection to brands they interact with online.

What do you think about this survey? Does it change the way you think about social media as an advertising medium? Share your thoughts in the comments.

Related Reading:
Facebook Traffic Up 50% Over Last Year; myYearbook on the Rise
Could Social Media Be the Google Killer?
Moms See Search as Task-Oriented; Websites as Entertainment
Social Networking Taking Market Share from Dating, Adult Entertainment Sites
Less is More: What Social Media and Electronics Can Teach the Establishment

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